Social Media Manager

Job description

Social Media Manager – Salary: Circa £44,000

Are you passionate about shaping the digital presence of a market leader and driving engagement with corporate audiences? Aviva, a leading provider in workplace, group health, and group protection markets, is seeking a creative and enthusiastic Social Media Specialist to join our dynamic B2B Marketing team.

About Aviva:

Our B2B Marketing team is dedicated to building the Aviva brand in the workplace, group health, and group protection sectors, fostering financial and physical well-being for our customers today and in the future. As a market leader, we provide a strong platform for innovation and growth, offering an exciting opportunity to expand our lead in the market.

A bit about the job:

As a member of our dynamic marketing team, you will play a pivotal role in bringing our corporate products to life through social media platforms. We are seeking an individual with experience in B2B and intermediated channels, capable of crafting engaging content to resonate with our corporate audience. You will collaborate across business areas and disciplines to develop integrated campaigns and solutions, emphasizing impact measurement and results delivery. Experience of Financial Services and pensions would be an added bonus. You’ll also need to be creative and curious. We're seeking someone who’s willing to test out and try new marketing approaches to find what works, rather than accepting the standard way of doing things. In this role, you’ll create and own the social media plan, along with the reporting of the results.

Key Responsibilities:

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Creation and delivery of a social media strategy for B2B Corporate clients and Advisers, including strategy management and experience working with budgets for paid and organic social media.

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Schedule management of the social media calendar, aligned to Workplace, Health and Protection campaigns and wider Aviva activity and conduct performance reporting, analytics, trends, test and learn, and optimization.

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Build prospect audiences, develop audience profiling, developing personas targeting B2B audiences and work closely with the wider B2B marketing teams to deliver integrated cross-channel campaigns.

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Build a strong relationship with key stakeholders and distribution teams in the business and enable them to amplify our social media footprint and deliver social media channel expertise and support the growth of the team in social media best practice/value of social.

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Act as a key member of the Aviva social media community, collaborating on social activities and managing brand reputation and risk on @AvivaBusiness social channels.

Skills and experience we’re looking for:

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Proven experience in creating and delivering social media strategies for B2B corporate clients and advisers.

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Demonstrated ability to manage social media calendars, conduct performance reporting, and optimize campaigns for impact.

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Strong relationship-building skills with the ability to collaborate effectively across teams and disciplines.

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Creative mindset with a willingness to explore and implement new marketing approaches.

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Curiosity, adaptability, and a proactive approach to problem-solving.

What you’ll get for this role:

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Salary – Circa £44,000 (depending on location, skills, experience, and qualifications).

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Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s

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Generous pension scheme with up to 14% contribution from Aviva.

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29 days holiday plus bank holidays, with the option to buy or sell up to 5 days.

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Up to 40% discount on Aviva products and other retailer discounts.

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Up to £1,200 of free Aviva shares per year through our Matching Share Plan.

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Supportive policies including parental and carer’s leave.

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Flexible benefits, including sustainability options such as cycle to work.

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Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others

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We take your well-being seriously with lots of support and tools

Take a look to learn more.  Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from people with diverse backgrounds and experiences.

Excited but not sure you tick every box? Research tells us that women, particularly, feel this way. So, regardless of gender, why not apply. And if you’re in a job share just apply as a pair.

We flex locations, hours, and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here

We interview every disabled applicant who meets the minimum criteria for the job. Once you’ve applied, please send us an email stating that you have a disclosed disability, and we’ll interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Anna Bui a call on 020 4571 9950 or send an email to anna.bui@aviva.com