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Marketing, Advertising and PR

Are you interested in a career in marketing? Marketing is a continually growing sector which is very appealing to students and young graduates. There are many job opportunities in marketing and many different universities offering undergraduate degrees in marketing.

Job description for Marketing

The main responsibility of those working in marketing is to increase the turnover figure for their company or the company's clients. A marketer's responsibilities are as follows: come up with, promote and sell a product. Marketing is therefore a sector that is very closely linked to that of advertising and communication. The strengths of a professional marketer are, most importantly, an in-depth knowledge of the market they're working within and the ability to create and find new ideas in order to promote a product. Strong interpersonal skills are also required along with patience and the ability to convince and persuade. Strategies can be re-thought and re-designed until the client is completely satisfied.

Jobs in the Marketing, Advertising and PR sector:

  • Marketing director
  • Marketing manager
  • Account manager
  • Brand manager
  • Event manager
  • Marketing assistant
  • PR
  • Business analyst
  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Advertising copywriter
  • Digital Marketer
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Public affairs consultant
  • Public relations account executive
  • Public relations officer
  • Sales promotion account executive

Skills needed to work in Marketing:

  • Excellent communication and social skills
  • Teamwork
  • Negotiation skills
  • Creativity and imagination
  • Flexibility
  • Ability to work well under pressure, think strategically and work to strict deadlines
  • Organisational skills
  • Analytical knowledge
  • Good at influencing and persuading others
  • Computer skills
  • Good writing ability

What qualifications are needed for a career in Marketing, Advertising and PR?

A degree in Marketing, Advertising and PR is not necessary, although some form of undergraduate degree is usually required. Training and qualifications can provide you with useful skills and experience, making it easier to gain access to jobs in Marketing, Advertising and PR. The Charted Institute of Marketing provides training courses and advice on how to get into Marketing. The Institute of Direct and Digital Marketing also offers various qualifications and the Institute of Practitioners in Advertising provides courses to help young professional gain access to jobs in advertising.

Most young professionals can work their way up in Marketing, usually starting off in junior positions such as Marketing Assistant. If you do not have a degree in Marketing you can try to get sponsored by a company in order to obtain a qualification in marketing from the Charted Institute of Marketing. If you do have a university degree, graduate schemes in this sector are often available and are offered by most large companies. Emphasis is placed on integrated skills and candidates should be good all-rounders, able to work in a variety of different departments.

Universities in the UK who offer undergraduate degrees in Marketing include:

  • University of Westminster
  • Kingston University
  • University of Stirling
  • Middlesex University
  • Bournemouth University
  • London South Bank University
  • University of Portsmouth
  • Newcastle University
  • University of Edinburgh
  • Lancaster University
  • University of Southampton

Main Graduate Employers

Many different industries offer graduate-level opportunities in Marketing, including retailers, pharmaceutical companies, charities etc. Large companies who offer graduate opportunities in Marketing include:

  • Diageo
  • GlaxoSmithKline
  • L'Oreal
  • Nestlé
  • Procter & Gamble
  • Unilever
  • WPP

Well-known marketing and advertising agencies include AMV BBDO, BD Network, Saatchi & Saatchi.

You can find job, internship, placement and graduate opportunities in marketing by creating a profile on Wizbii.


The average annual salary for those working in marketing in the UK is approximately £37,613. As with most jobs, salary will usually depend on experience and location. The highest paid position in marketing is that of Marketing Director, with average yearly earnings of £74,883. Junior level jobs such as Marketing Assistants can expect to earn around £22,857 per year.

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