Paid Search Executive

Job description

Paid Search Executive

Salary national circa £33,000

London circa £40,000

Develop effective holistic search programs that deliver business impact!

We are currently recruiting for a Paid Search Executive to be a part of our Digital Marketing and Paid Media team! Do you enjoy turning results and insights into action, including delivering trading performance experience? If the answer is yes, we would love to hear from you! This role could be based in our Norwich or London offices. 

We’re looking for someone who has worked across a range of brand, product, and proposition activity; with good experience in effective campaign and account set-up across search platforms, performance optimisations and harnessing new platform capabilities to develop strategies to deliver profitable growth for Aviva. Working in regulated environments is a plus!

A bit about the job:

Our new Marketing Centre of Excellence (CoE) has been formed with the aim of building world class capabilities across key marketing disciplines, from planning through to rapidly evolving digital marketing channels. It changes the emphasis of what we do from product to customer and capability, with the ambition of delivering on our One Aviva strategy. The Marketing CoE is made up of 5 specialist teams - Marketing Strategy, Reporting and Planning; CRM, Content and Creative; Digital Marketing and Media; Customer Insight and Research; the team will lead on all marketing activity.

As one of the Paid Search Executives, you will be responsible for the delivery of paid search strategy and capabilities to deliver ambitious growth for selected Aviva products – creating and managing paid search/PPC campaigns across the full marketing funnel – from demand generation through to conversion activity across all associated search platforms (i.e., Google – Search, Demand Gen, Performance Max, and YouTube Ads).

You’ll have experience working with 1st party data and driving growth from existing and new customer groups, effectively delivering test and learn initiatives to drive cost efficiencies while gaining actionable insights. You’ll have a strong analytical mindset to turn ever-changing numbers into trends and stories to influence your team’s investment decision-making process.  

Skills and experience we’re looking for:

· 
Hands on paid search/PPC experience with Google platforms and tools including using 1st party data/Customer Match, audience development, targeting capabilities, and creative format testing to drive results.

· 
Technical skills across Google Ads (and Microsoft Ads advertising is a plus) products and campaign types, with the main proficiency on Search-based campaign types.

· 
Experience proactively managing, optimising, and creating paid search campaigns from keyword research to ad copywriting and reporting, with strong analytical skills to support your team in crafting reports with story-led insights and trends.

· 
Technical skills across non-Search-based campaign types such as Performance Max, Demand Gen, Display, and YouTube campaign types are a plus.

· 
Demonstrated ability and enthusiasm to partner and work cross-channel with SEO, paid media, and other digital marketing colleagues to develop a holistic approach to programs that support cross-channel experiences.

What you’ll get for this role:

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too.  And one of the ways we live up to that promise is by investing in you.  We have so much to offer when it comes to being an Aviva colleague.

· 
Salary between circa £33,000 – circa £40,000 (depending on location, skills, experience, and qualifications)

· 
Bonus opportunity - 8% of annual salary Actual amount depends on your performance and Aviva’s.

· 
Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.

· 
29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days

· 
Make your money go further - Up to 40% discount on Aviva products , and other retailer discounts

· 
Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme

· 
Brilliantly supportive policies including parental and carer’s leave

· 
Flexible benefits to suit you, including sustainability options such as cycle to work

· 
Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others

· 
We take your wellbeing seriously with lots of support and tools

Take a look to learn more.  Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from people with diverse backgrounds and experiences.

Excited but not sure you tick every box? Research tells us that women, particularly, feel this way.  So, regardless of gender, why not apply. And if you’re in a job share just apply as a pair.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working –spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here

We interview every disabled applicant who meets the minimum criteria for the job. Once you’ve applied, please send us an email stating that you have a disclosed disability, and we’ll interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Lacey Lane Mckoy a call on 07385425912 or send an email to  lacey.lane-mckoy@aviva.com