Unilever International – Indo-Pacific Islands Assistant Marketing Manager

Job description

JOB TITLE: Unilever International – Indo-Pacific Islands Assistant Marketing Manager

JOB LOCATION: Philippines

UNILEVER INTERNATIONAL IS…

Unilever International is Unilever’s fastest growing and entrepreneurial business, EUR 1.2 billion in turnover. UI’s purpose is to serve the underserved – markets, consumers, channels, brands, working in close partnership with Unilever’s Business Units (BU) and Business Groups (BG). UI is headquartered in Singapore and has a global remit with teams spread across nine hubs (Singapore, US, UK, Korea, India, Dubai, France, Philippines, and Australia)

WE TREAT THE BUSINESS AS OUR OWN

As intrapreneurs , we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and Southeast Asia and North Asia.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. 

GAME CHANGING BUSINESS

SPEED is the mantra for our resounding success. To serve the underserved , we embrace a founder’s mentality , explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets :

We will be the fastest route-to-market globally; We go where no (man, woman or distributor) has ever explored; Impossible is an opinion, not a fact; Speed is our currency; When brands are built right, they can last a lifetime.

About MARKETING in UI…

We build categories and brands like St Ives, Fluocaril, Horlicks, Hellmann’s, and Cif globally across markets, media and channels, by enhancing brand awareness and brand through creative and effective digital mediums. We launch Unilever brands in new markets and bring them to life.

This role is important because …

· 
You’ll play a central role in unlocking growth opportunity in white space markets in Indo-Pacific Islands (e.g., Fiji, Guam, Maldives, Tahiti etc.) by launching and growing iconic Unilever brands.

· 
You’ll lead brand seeding and scale-up models, leverage digital and shopper marketing, and impactful brand activation to grow penetration and market share.

· 
You’ll partner UI Business Groups (BG) to analyse market whitespace opportunities and lead regional BU cross-functional teams to land innovations OTIF (on-time and in-full).

KEY RESPONSIBILITIES:

Marketing & NPD

· 
Lead holistic marketing plans for brand launch and expansion in Indo Pacific Islands. The role will span across categories (Beauty & Wellbeing, Personal Care, Home Care, Nutrition, Ice Cream) giving an exciting opportunity to work on iconic Unilever brands e.g., Vaseline, Dove, Surf, Hellmann’s, Magnum etc.

· 
Lead creative development and media plan with agencies; POSM development and execution; big & popular activation; with diligent performance tracking and evolution of subsequent plans

· 
Collaborate with UI global BG team and regional cross functional team to land NPDs.

Business Performance Analysis & Actions

· 
Partner with Business Development Managers (BDMs) to deliver strategic projects and hit incremental revenue, profit growth, and market share targets

· 
Lead key business reviews/ presentations in partnership with BDMs

· 
Qualify brand seeding opportunities via consumer insights, market analysis, financial feasibility

· 
Play a crucial role in the Annual Joint Business Planning exercise with Distributors

· 
Own and track Brand Marketing Investment (BMI) budgets

Stakeholder Management

· 
Develop strong working relationships with UI global BG teams, regional/ local BDMs, distributor marketing teams, and creative/ media/ activation agencies

· 
Share best practices and learnings with wider marketing team and reapply others’ successes

YOU’LL WORK CLOSELY WITH:

· 
UI Regional Marketing, Business Development, Supply Chain and Finance based in Singapore

· 
UI Global teams across categories (Beauty & Wellbeing, Personal Care, Home Care, Nutrition)

· 
Creative and media agencies, brand activation agencies

· 
Distributors and retailers (grocery retail, drug-pharma, beauty)

KEY REQUIREMENTS:

· 
2-4 years of marketing experience in any category at top-tier FMCG companies

· 
Demonstrate strategic mindset, entrepreneurial drive, and a hunger for learning

· 
Have effective communication, negotiation, and influencing skills

· 
Solid project management skills to independently lead and deliver key initiatives

· 
Track record of delivering revenue, profit, market share, and penetration growth

· 
Bachelor’s degree in any discipline

· 
Willing to travel (10% of time) to markets for consumer work, trade visits, distributor meetings

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.