Trade Marketing Manager - Ice Cream

Job description

Main Job Purpose:

The role is responsible for developing and leading thought leadership and category growth with integration of shoper, customer, and channel insights, and deployment of customer facing category strategies. (Chanel: Modern Trade)

 

Key Responsibility:          

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Drive and deliver yearly business results 

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Lead category strategy development & guideline and Co-developed innovation launch with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions 

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Provide a detailed analysis of actual sales vs forecast result and propose the rolling channel or action plans to the management.

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Work jointly with marketing team to assess category opportunities and analyze competitor and channel behavior for the annual plan, forecast and identify areas of opportunity. 

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Plan, execute and evaluate options jointly with CBD (Key Account Managers and BD) for tailor made activities to enhance retailers' commitment and integrating support plans 

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Communicate to the CBD and retail partner team on any marketing/trade marketing initiatives to ensure smooth operation during implementation. 

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Development category specific to each channel and customer, lead the development and execution of category plan, category JBP, D4R and D4C

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Managing and optimizing category investment, BMI, CCP to achieve turnover with optimal investment.

Essential Experience/Skill/Knowledge: 

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Bachelor’s or Master’s degree in job related field. 

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Minimum 5 years of trade marketing, category analyst or any related role in FMCG environment experiences will be advantage. 

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Strong customer marketing know-how as a base to deliver relevant and important inputs to marketing, CBD (including field force), finance and planning teams.  

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Able to synthesize various data inputs to shape strategy and executable actions. 

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Working knowledge of data visualization and report software (Tableau, PowerBI, Nielsen Retail Index) and Microsoft Office Applications (Excel, PowerPoint).

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Excellent in English and Thai

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Good in presentation, alignment and negotiation.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.