Trade Marketing Manager – Home & Hygiene

Job description

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. 

If you are eager to be responsible for planning and execution, coordination and evaluation of trade marketing activities and projects , including innovation, portfolio, activation, promotion, in-store communication, budgeting with full accountability for the category activation plan, then this role is just for you!

In this position you would be also responsible for Home & Hygiene (H&H) S&OP processes, short/mid term rolling forecast and would play a key role in delivering key category execution KPIs, such as distribution, promo and pricing related ones.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

·  Manage the rolling activity plan with budget ownership
·  Plan, execute, coordinate and evaluate trade marketing activities and projects incl. trade and shopper activations together with POP executive
·  Manage promo plan according to promo guidelines, monitoring flyer numbers, flyer shares, and promotional prices
·  Track execution of activity plan, in-store communication incl. POS activities - Track and evaluate rolling activity plan incl. competitors, drive insight for growth/profitability
·  Prepare analyses from available source of data (i.e. Nielsen scan track, scanning database etc.) for promotions and other ad-hoc ones based on Key Account (KA) or Customer Marketing (CM) brief
·  Track and evaluate in store marketing investment/effectiveness
·  Propose actions to improve promo efficiency
·  Manage corporate or Home Care umbrella activity programs and events with Customer together with POP executive including opportunities for value adding, experimenting, couponing
·  Manage perfect execution of the activity plan by continuously keeping contact with the key account management team, focusing on the promotion management and promo evaluations
·  Responsible for excellent in store shopper activation and communication, drive shopper insights into action
·  Continuously monitor the performance for the given category/channel
·  Create and track trade plan of launches, in-outs and re-launches through the KA team
·  Manage short/mid-term rolling forecast (S&OP)
·  Manage repack/copack development and processes with Supply Chain
·  Look for insights to best attract shoppers per channel/customer
·  Manage run-out and obsolete processes
·  Support with insights and proposals to deliver key category execution KPIs, such as distribution, promo and pricing related ones

As a team member:

·  Works closely with Customer Marketing Home&Hygiene senior manager/marketing/sales/supply chain sharing relevant information
·  Shares relevant information with Key Account and Sales team in a structured way

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

·  Trade marketing, Customer Marketing or Marketing experience is a big advantage
·  Language skills: native Hungarian & fluent English knowledge
·  Excellent IT skills are required, particularly Word, Excel, PowerPoint
·  College or University degree
·  Category Growth Management knowledge and Channel & customer understanding

Skills

·  Creative problem-solving ability
·  Strong analytical skills with keen attention to detail
·  Commitment to executional excellence
·  Proactive teamwork and collaboration
·  Results-driven attitude with a growth mindset
·  Effective communication of written information tailored to audience/reader needs
·  Proficiency in multitasking and project management
·  Data literacy
·  Innovative thinking

WHAT WE OFFER

·  Performance based quarterly bonus
·  Cafeteria (including elements like support for self-development, SZÉP card, ShareNow or home office cost reimbursement)
·  Home office opportunity: we are currently working in hybrid which means we spend 2 days in office and rest of the week in home office
·  Opportunity to buy Unilever products at discounted price in the employee shop
·  Healthcare programs – we support your healthy lifestyle with health insurance, sport opportunities and we also provide mental health support
·  We provide you company laptop, mobile phone and other equipment is also available upon request

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.