Social EC达播负责人

Job description

岗位职责：  

参与制定达人带货销售目标，并根据该目标负责制定抖音、快手、小红书的达人矩阵、货品矩阵、谈判策略及具体执行； 

负责抖音及快手渠道达播的谈判及实施，控制达播费用率； 

达人分析，筛选适合品牌的优质达人，并撰写定制化达人卖进deck； 

达播竞品分析，包括但不限于上播数据监控、品类分析、商品分析等； 

根据品牌策略策划创新的、符合品牌理念的活动，确保直播间用户获得优质的消费体验，同时有较好的GMV产出； 

及时处理达播过程中出现的各类问题； 

建立良好的内外部沟通渠道，协调各方资源推进达播渠道的开拓。 

候选人要求：  

1:  2-3年的电商工作经验, 达播经验是必须 

2.  美妆或者个护行业经验为佳 

3.  优秀的数据分析能力，对数字敏感度高； 

4.  具备良好的抗压能力，善于解决问题。 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.