Shopper & Customer Marketing Manager, Beauty & Personal Care Category

Job description

Main purpose of the job:


Planning and execution, coordination and evaluation of trade marketing activities and projects (incl. innovation, portfolio, activation, promotion, in-store communication, budgeting, category management) with full accountability for the category activation plan.

Also responsible for growing category knowledge (growth drivers, shopping habits) among Customer Development.

Key operational responsibilities:

· Create and manage the rolling activity plan including promotions and continuously monitor the performance for the given category/channel with the full budget ownership
· Manage perfect execution of the activity plan by continuously keeping contact with the key account management team focusing on the promotion management and promo evaluations.
· Manage promo plan according to promo guidelines, monitoring flyer numbers, flyer shares, and promotional prices.
· Based on analysis of activities (market performance, ROI etc), propose promo guideline or activity plan changes, create gap closing activities
· Manage mid-term rolling forecast
· Create and track trade plan of launches and re-launches through the key account team (incl. managing run-out, trade selling stories)
· Responsible for excellent in store shopper activation and communication, drive shopper insights into action
· Create annual Customer Marketing plan including trade event plan, channel/shopper job to be dones, budget need, promo guide, shopper activation plan
· Create Category Growth Strategy towards trade partners based on annual activity plan
· Be a channel captain, which is not PoP material planning or management

Category management (CatMan) responsibilities:

· Manage CatMan and range & shelf review projects with given category
· Monitor and exploit opportunities in taking part/leading projects with the Customer.
· Prepare analysis for market/shopper trends, assortment, visibility/shelf layout, promo efficiency and provide proposals
· Support Key Account team with assortment recommendation in case of new product launches
· Supporting both Key Account and Customer Marketing teams with up to date market information on the category mid and long term key trends/performance/competitors/shopper behaviour

Requirements:

· College / University degree
· Job experience: at least 2 years working experience in relevant category
· Proven affinity and experience in project management
· Growth mindset
· Be a good team worker demonstrating loyalty and commitment to the organization and team members
· Business mind-set and thorough knowledge of consumer needs are required
· Creative problem solver attitude
· Clear and concise written and spoken communication skills.
· Ability to present written information in a structured and balanced way appropriate to the needs of the reader
· Skill in completing multiple tasks and projects in parallel
· Substantial organizational and analytical skills, ability to pay attention to details
· Some knowledge regarding Ecommerce is an advantage
· Language: native Hungarian & professional, fluent English knowledge.
· Excellent IT skills are required, particularly Word, Excel, PowerPoint and Outlook.
What we offer:

· Competitive salary, cafeteria, annual bonus
· Laptop, mobile phone
· Discount at the employee shop
· Flexible working hours
· Home office
· Excellent healthcare package – massage in the office, health insurance, medical care included
· Inspiring working environment