Shopper & Customer Marketing

Job description

JOB SUMMARY

Excellent Strategy & Execution

· Develop actionable shopper insights that drive behaviour, and are placed at the heart of everything we do.
· Create a winning Shopper Marketing strategy, integrating the plan across the Path to Purchase touch points.
· Understand and define the shopper triggers and barriers to purchase to sharpen the key jobs to be done to deliver growth.
· Develop and execute transformative engagement at the point of purchase through best in class POS suite
· Implement the Shopper Marketing Plan with a ‘6 P' approach

Creating Strategic partnerships with Key retailers

· Build strong “Go To” relationships with key retailer marketing and trading teams
· Expert on opportunities within Retailers to support their corporate marketing initiatives or opportunities to develop portfolio activity, driving sales of Unilever brands.
· Develop proposals for specific Category driving Retailer Shopper Marketing Programmes with a focus on Consumer penetration of Unilever Homecare Brands
· Understand the individual, customer requirements & complexities for activation.

Operational/Planning/Collaboration
· Ensure the Shopper Marketing plans are aligned to the brand objectives and customer priorities across the year.
· Lead in conjunction with Brand Building (consumer marketing teams) and CAMs to develop tailored shopper marketing plans for key customers.
· Managing collaborative creative agency relationships, through inspirational briefs, holding them accountable for deliverables and within budget.
· Work closely with Retail Execution & CAMs to ensure all in-store activations land successfully on time in full as planned.
· Full management of the Shopper Marketing Budget.
· Ensuring any SM plans have a positive return on investment and deliver tangible results with sales/penetration uplifts.
· Reviewing and analysing results (and the 6 P performance) with pre-set targets to identify which and where to spend our SM budget
· Leverages MCO (UK & Ireland team) and European team resource in driving simplification, strong relationships, cost savings and Best Practice

Live the Unilever Values & Standards of Leadership

· Strive to make a positive difference to every day to improving Unilever Shopper Marketing
· Live the standards of leadership
· Prioritise personal development
· Thinks Fewer/Bigger/Better and simplification for a better consumer/customer experience

KEY REQUIREMENTS

· Shopper Insights: Knowing shoppers and shopping behaviour and translating insight into actions. Experience of using AC Nielsen, Kantar, Dunnhumby,
· Shopper Engagement: Working with agencies, customers, colleagues and experts
· Brand Building experience preferable
· Customer Marketing experience – presenting to customers preferable
· Experience with holding individuals to account, and managing several stakeholder relationships
· Creative entrepreneurial mindset
· Extensive interaction with the 6 P's