Senior R&D Technologist - Science Communication Expert
Shanghai, CHINA Marketing
Job description
This role:
In this role you will support Unilever Home Care brands scientific communication content creation for E-commerce and multiple social media channels to build Unilever Home Care image as an admiring and responsible Home Care company. You will combine the full power of product technology with impactful and targeted communication to bring our superior products to life in engaging and compelling ways.
If you are skilled at making science accessible, enjoy a creative approach to storytelling and want to have a positive impact on the planet through bringing Clean Future to life, this is the role for you!
Main accountabilities:
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Design and deliver creative content by converting technical superiority into technology based distinctive brand assets to drive product superiority with stakeholders, customers and consumers.
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Based on deep consumer insights knowledge, translate advanced technology and superior product performance into appealing storytelling. Build Design-for-Channels led KBS assets continually for all HC categories (including Fab Clean, Fab Enhancer, H&H, device), to address our consumers wherever they are and talk with them in their own language.
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Create innovative demos to show product superiority on d-commerce platforms and transform it into creative short video contents on different social medias (eg. Douyin\\Redbook), to engage with audiences and execute brilliant consumer and trade stories.
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Draft and polish talk science soft articles with language appeal to target consumers who like to surf on internet, and post at Unilever Home Care official account at Wechat\\Redbook\\Zhihu platforms.
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Monitor and consolidate competitor claims intelligence, create narratives that excite consumers, generate superior claims to fulfil different channels and lead the edges against competitors.
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Partner with marketing team and other R&D/non-R&D functions to build and drive the KBS program on how to bring science to life across channels and audiences.
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Consolidate the understanding of channels’ and audiences’ specific needs for KBS / science communication to deliver KBS Guidelines to guide teams in assets development.
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Work closely with the Global HC community to ensure networking, support in the global KBS program delivery and share learnings and best practice examples from North Asia.
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Bring the latest digital trends into the program and upskilling teams to unleash creativity and to find new engaging ways to showcase product performance.
In this role you will combine the full power of product technology with impactful and targeted communication to bring our superior products to life in engaging and meaningful ways.
All about you:
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Background and experience in storytelling, with an ability to translate technical details into relevant content.
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Creative in the way you look at the world and solve problems.
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Someone who can simplify complex messages and convey what is important through a mixture of communication styles.
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The ability to learn and understand the chemistry and engineering of our products.
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A passion for the consumer and getting to the heart of their problems and the benefits our products will bring.
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Passionate about digital platforms and latest digital trends.
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Must be used-to be working as part of multi-disciplined teams.
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Strong communicator and influencer.
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A passion to learn and willingness to develop new skills.
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Experience in basic video editing and storyboard creations.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.