Rexona & Dove deo Brand Manager

Job description

This is an exciting opportunity for a dynamic & innovative marketer to work in a Global FMCG leader, strengthen your Brand marketing experience as part of working directly with an international team.

You will play a key role in the development & growth plan for the Rexona brand and Dove Female deodorants in the Hungarian/Adria via taking full responsibility for brand mix.

MAIN PURPOSE OF THE JOB

Brand Manager should help/assist the Deo Category Manager in the following:

· the Brands has the best fitting, consistent marketing strategy, and a great yearly plan to meet company targets (USG%. PBO%, penetration, market share),
· managing the execution of the brand marketing plan, ensuring consistency with brand strategy, brand keys, and brand communication plan.

MAIN ACCOUNTABILITIES AND KEY RESPONSIBILITIES

· Contribute to the development of long-term brand strategy and its yearly revisions during the yearly planning cycle.
· Develop and execute the yearly brand plans in full synergy with the long-term plan:
· Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel.
· Lead and run the IBP process for the Brand (incl. Brand audits, Brand Marketing Plan creation, CD engagement)
· Develop and execute yearly activity plans including product launches and relaunches, brand communications and brand activations.
· Coordinate innovation/renovation projects according to Innoflex guidelines.
· Contribute to the development of financial plans, create Business Cases together with Finance, monitor Brand P&L.
· Cooperate with Supply Chain. Provide assumptions for long-term volume forecasting (Demand Volume Meetings - DVM), and ensure a harmonized and cost-effective SKU portfolio in HUAD (e.g. in case of delisting, on-top/not on-top innovations)
· Ensure launch materials availability: trade selling story, trade samples, Key Visual, POS guideline, etc.
· Development the yearly brand communication and media strategies including:
· Yearly Communication Channel Planning (CCP) briefs
· Development of the final communication strategy
· Lead both offline and online tactical plan briefs and approvals for campaigns
· Coordinate media asset creation, mutation, and delivery to media channels
· Development and/or adaptation of global communication assets/ new asset creation with creative agencies
· Continuously monitoring brand performance, initiate discussions and analysis with relevant departments to improve performance - represents real ownership
· Management of marketing budgets within agreed targets.
· Owner of pricing strategy and ensure strategic pricing implementation.
· Creating and coordinating promotional and PR activities in close cooperation with agencies.
· Managing brand’s digital platforms: coordinating website and Facebook channels.
· Build deep, holistic consumer understanding of the Brand/Category. Deliver market- and customer-knowledge driven input (analyses) into strategy and promotion planning. Champion the consumer needs and brand passion within the overall business.
· Monitor and react quickly to competitor moves (promotions, new product launches, etc.)
· Build and nurture good, challenging but constructive relationship with Customer Marketing, Sales, Finance, Supply chain. The brand manager should be able to successfully influence and lead concerned stake holders for the achievement of overall objectives.
· Build and nurture good, challenging but constructive relationship with Brand Development Managers/EE Deo category/brand leaders.
· Represent HUAD agenda on EE level and with EU team if needed (Community calls, BET cascades, Brand community calls, etc.)
· Build and nurture good relationship with Deployment team in Adria, ensure Hungary- Adria alignment in strategic questions
· Run all the necessary administrative tasks for the brand (internal orders, etc.)

KNOWLEDGE/SKILLS / EXPERIENCE

· The candidate should have at least 2 years’ experience in marketing across either brand building or brand development or both.
· Business mind-set and thorough knowledge of consumer needs are required.
· Deep understanding and usage of the digital marketing tools.
· Be a good team worker demonstrating loyalty and commitment to the organization and team members.
· Creative and strategic thinker who generates powerful insights and breakthrough ideas.
· Clear and concise written and spoken communication skills.
· Ability to present written information in a structured and balanced way appropriate to the needs of the reader.
· Proven affinity and experience in project management.
· Skill in completing multiple tasks and projects in parallel.
· Substantial organizational and analytical skills, ability to pay attention to details. Ability to transform data into insights and action.
· Language: native Hungarian & professional, fluent English knowledge.
· Excellent IT skills are required, particularly Excel, PowerPoint, Word and Outlook.
· College / University degree: MSc in Business Economics / Marketing is preferred.

WHAT WE OFFER

· Opportunity to work with a successful brand
· Ownership & empowerment
· Competitive salary
· Laptop and mobile phone for flexible working
· Discount at the employee shop
· Health care programs