Operator Experience Marketing Lead – Unilever Food Solutions
ARGENTINA Marketing
Job description
We’re searching for someone PASSIONATE about FOOD, who is looking for a fully empowered Marketing role, into the dynamic and growing Food Solutions business
JOB DESCRIPTION :
· Execute key categories´ strategies and annual activation plan within the Chains Operator Group (large & medium restaurant chains)
· Lead the Chains multi-functional OCT with a growth mindset for UFS Chains business
· Own products strategy and strategy into action within Chains, informed by realtime insights
· Create Purpose-led brand content for Innovations & Renovations:
· Crafts Brand Led content for BET, including all relevant assets for key touchpoints (including website/Product Experience pages)
· UBER Selling Stories, Killer Demos and Sampling
· Provide claims, search keywords, and create sensorial content for product pages
· Ensure product campaign, messages are integrated:
· Integrated into the content calendar (works with Content Manager/Operator Experience)
· Map product messages with the different specific journey stages (works with Campaign & Automation Manager)
OTHERS:
· Briefing, coordinating y evaluating external parties such as Digital & Creative Agency and PR
· Give support to the Innovation & Brand team with valuable market data and insights
· Implement product launches synergizing with other areas (R&D, Trade mktg, Finance, etc)
KEY REQUIREMENTS/SKILLS
· Solid Marketing or Trade Marketing skills
· Dynamic, result driven and customer centric
· Ability to influence others, with strong bias for action and prioritization skills
· Knowledge in Digital Marketing/Media Plans
OTHER REQUIREMENTS
· English is mandatory
· B2B experience is a plus
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.