抖音短视频内容运营助理经理
Shanghai, CHINA Marketing
Job description
【Job Description】
1.负责抖音平台蓝V账号矩阵的内容规划;负责建立账号定位、内容方向,拍摄形式;
2.负责管理相关品类的抖音内容运营,对短视频内容进行策略制定
3.制定短视频媒体矩阵的定位、传播策略及年度规划;
3. 负责抖音星图种草合作,参与合作KOL短视频的选题策划、脚本撰写,为视频内容负责;
6. 熟悉短视频制作流程,可为视频成片把关,有选题、策划、文案、脚本等编剧能力;
7. 配合策略筛选、建立达人库,基于达人特点有针对性地产出内容;
8. 洞悉并了解网络热点及生活时尚相关内容,自身拥有相关知识储备任职资格;
9. 了解短视频平台及生态,熟悉星图、云图、千川基础规则;
10. 擅长镜头表现,镜头街接,了解前期拍摄、剪辑工作,对影视后期特效有独到见解和控制能力。
【Requirements】
1.本科及以上学历,具备两年以上编导经验,具有独立统筹短视频项目的经验;
2.带过抖音内容运营团队优先;
3.熟悉抖音KOL矩阵及星图种草合作;
3.有过快消赛道经验或品牌公司inhouse内容团队管理经验优先
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.