Media Supervisor Home Care

Job description

Main Job Purpose

1.    负责联合利华家清新品上市天猫平台站内付费媒体投放，包括直通车，引力魔方，万相台等。
2.    根据新品上市的营销目标，指定相应的投放策略，优化投放效果
3.    对站内付费媒体投放数据进行跟踪、分析和优化，确保投放效果达到预期
4.    对竞争对手的付费广告投放情况进行分析，提出有针对性的应对策略
5.    与内部团队紧密沟通，协调站内投放策略和物料

Key Interactions

Internal

·  BU brand team
·  BU CSP team
·  Shopper marketing team

External

·  EC Media agency

Job Requirements

1.    3年以上天猫站内付费媒体投放经验，美妆日化行业经验优先。
2.    熟悉天猫平台付费广告工具和投放规则，能够熟练操作。
3.    具备极强的责任心和团队合作精神。
4.    具备较强的数据分析能力，能够利用数据分析工具对广告投放效果进行深入分析。
5.    具备良好的沟通和协调能力，能够与内部团队和合作伙伴高效合作。

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.