Marketing and Customer Marketing Specialist (Sofia, Bulgaria)

Job description

Unilever is a global leader in FMCGs with strong presence on the Bulgarian market in several key categories with a whole roaster of well-known global brands.

We are looking for an energetic, creative and all-around marketeer to join our team in Sofia and help us drive growth for several exciting brands and categories, that are part of our Home & Personal Care business.

JOB SUMMARY

·  Understand the strategic direction of brands and categories; translate strategy and specific project objectives into local Marketing plans; cascade strategy and brand projects to sales teams-National Sales Managers (NSMs) and Key Account Managers (KAMs).

·  Understand consumers as shoppers in given category, as well as retailers’ needs related to category development; integrate this knowledge into country CMP.

·  Together with NSMs/KAMs transpose brand project objectives into channel specific tactics and integrate marketing and customer activities in channel/customer plans, as part of monthly, quarterly and yearly planning.

·  Participate in target setting and manage/support the implementation of Sales & Operations Process at country level.

·  Work closely with regional/HQ category marketing teams in crafting brand plans to address local needs; provide input in yearly planning cycles.

·  Work closely with ATL, BTL and other partner agencies to deliver wide range of marketing activities and outputs including brand media plans (TV & digital), TV adaptations, development of brand campaigns and mechanisms, in-store visibility materials, leaflet designs, ect.

·  Monitor the implementation of activities at all levels and ensure all initiated activities are aligned with the company/department procedures, brand guidelines as well as legal requirements.

·  Support HQ teams with monthly/quarterly forecasts as well as performance reviews and explanations of monthly, quarterly and yearly results.

·  Have ownership on managing portfolio for set categories

·  Have full responsibility in managing P&L of set categories in order to meet company targets and expectations.

KEY REQUIREMENTS

·  Bachelor’s degree in marketing, Business Communication

·  3-5 years of experience in marketing, preferably from FMCG

·  Very good command of English and strong communication and presentation skills

·  Very good level of Microsoft Office

·  Energy, positive attitude, proactivity, creativity, problem-solving, ability to handle multiple tasks

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.