Global Assistant CMI Engagement Manager – Sunsilk & TRESemmé

Job description

JOB TITLE: Engagement Assistant CMI Manager – Global SUNSILK & TRESemme
JOB LOCATION: Singapore
RELOCATION TERMS: Local Terms only

MAIN JOB PURPOSE:

· Drive action against insight. Build and empower the Global SSK & TRES engagement team to understand consumer needs and desires and behavior deeply.
· Owner of Brand Engagement Insights and be the single point of contact for marketing on all things related to Brand Engagement
· Unleash insights within brand development (mix creation with focus on engagement/communication across all channels), brand fundamentals, advertising, media channels, DDM, brand purpose and positioning
· Provide strong analysis to support brand decisions through extracting, interpreting and communicating research learnings from various relevant engagement touchpoints
· Provide the business with actionable understanding of the markets and competitive landscape in context of various engagement touchpoints.
· Frame, structure, and synthesize relevant global trends to craft the story and drive action for cutting-edge Global SSK/TRES communication across various touchpoints
· Identify and lead new opportunities within digital marketing, example: influencer marketing, search marketing, website optimization.

MAIN ACCOUNTABILITIES:

· Drive communication effectiveness across various touchpoints in Global SSK/TRES team by collaborating with key Engagement partners
· Report progress on key performance indicators (penetration, share, communication quality, equity, etc.) and provide a deep dive on key areas of decline and on the opportunities for growth with focus on equity/purpose/ad quality
· Be the owner of Concept to Communication consistency!
· Distil information from primary and secondary research (e.g. market information, ad hoc research) and provide useful insights pertinent to Global Engagement SSK & TRES
· You will be expected to run all projects independently after 2 months in the job
· Manage relevant IT tools as required (including PeopleWorld)
· Drive regular monthly reporting using continuous research methodologies, with the help of resources (e.g. Household Panel, Brand track – GTS, Nielsen retail audit) – add on .
· Design and delivery of market research projects (with support of CMI Manager):
- Determine optimal research plan and method (in line with Unilever best practice)
- Write market research briefs and co-ordinate the project with the research supplier
- Manage project within agreed budgets
- Drive insights based on findings
· Build own understanding of key business processes e.g. category/brand strategy, Integrated Brand Planning (IBP) and Communication (IBC)

MAIN JOB REQUIREMENTS:

· Proven market research experience
· You will have solid experience of at least one of the areas below:
- Experience of key qualitative and/or quantitative communication development techniques
- Experience of continuous data sources; specially equity and brand health
· Proven record of analyzing and synthesizing data and information from different sources
- inspiring and provoking a team to think differently about the target consumer
- cross functional team-working
· Experience from FMCG markets and personal care/beauty categories preferable but not essential
- Global/regional experience will be a plus. Interest in foreign cultures is essential.
- Strong team player, yet good level of independence
- Good presentation skills and articulate
- Rigorous and with great attention to detail
- Highly numerate and adept at working with data.
- Passionate to go beyond the obvious
- Creative, open minded
- Able to adjust quickly in a fast-paced and changing environment.
- Willingness and flexibility to offer full support to brand team and CMI colleagues

TO APPLY:
Please apply online by clicking on “Apply Online” below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

Please note that the closing date for the receipt of applications is 17 November 2020.

Only shortlisted candidates will be notified.

Thank you for your interest and application.