Digital Webmaster
London, Canada Marketing
Job description
Salary: Up to £39,500 plus excellent benefits
Background
The dynamic and ever-evolving digital & technology landscape is changing everything about how consumers engage with brands & experiences in the consumer goods sector. At Unilever we have always been at the forefront of media trends and we now intend to be at the front of the digital revolution. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.
About the Role
This is a role within the Oral Care Digital team with the aim to lead and develop the executions of the brands' digital platforms (including Dot.com, Digital Dentist AI platform, Chatbots)
Key responsibilities:
· Runs all Oral Care brands' dot.com development (including tagging and systems' integration)
· Implements content on the website and runs SEO technical optimisation
· Monitors website performance (traffic driver to inform media planning, content performance and optimisation)
· Develops new website capabilities (e.g diagnosis tools, i-framing of content, chatbots, careline tools)
· Runs link building campaigns
· Works closely with the local marketing teams for countries' roll-outs
· Is responsible for ongoing management and measurement of CXX metrics
· Builds digital capabilities for dentists' reach
· Sets up tracking and reporting to create visibility and learnings of key metrics
Business skills
· Previous experience in running websites
· Digital-first mindset with a strong understanding of the digital, e-commerce & social media landscape
· Experience in working with different digital agencies and advertising agencies
· Strong strategic thinking
· Has a strong understanding of digital analytics and is able to convert learnings and insights into clear action plans
· Beauty & Personal Care experience is welcome
Company Overview
Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland. We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment. We are developing brands for people's lives today and for the changing environment tomorrow - making sustainable living commonplace.
Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a consistent difference.
Application Process
Online Application >> Digital Interview >> Face to face Interview >> Job Offer
Please note: as part of the job application, you will be asked to complete pre-screening questions. Completion of the pre-screening questions are mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and pre-screening questions. If the pre-screening questions are partially answered or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the pre-screening questions at once as you will be unable to return to it later.