Digital Trade Marketing Assistant Manager

Job description

MAIN JOB PURPOSE

Convert online traffic to attract new users while driving engagement and loyalty of existing users through continuous testing and optimization.

1. Day to day user of WebEngage and Social Media Business Accounts

2. Develops multi touchpoint journeys that help attract, engage and retain customers, through Marketing Automation Tools

3. Building customer segments and target groups to develop Marketing attribution for all touchpoints (Online, SMS, App Push, etc

4. Executes campaigns through Social Media platforms and monitors Campaign Progression (How many registered, converted etc)

5. Drives lead generation, and build end to end Official Tindahan Club Online Community in FB (Strategy and Customer Service)

KEY ACCOUNTABILITIES

· IDENTIFY CUSTOMER TARGET LIST FOR ENROLLMENT BASIS SEGMENTATION

• Basis Enrollment strategy and Segments identified by DOM and DTM

• Work with Analytics to Manage and Monitor Customer Details and Lists, Customer Journeys and Campaign Progression (How many re gis tered,

converted etc)

· ACQUIRE CUSTOMERS

• Create targeted, personalized messages (with content manager) for customers and set appropriate intervals for outreach. Defin e L aunch promotions

• Online Campaigns via Whatsapp/Email/SMS/Push Notifications

• Offline Campaigns via Telesales and CD Sales team track execution by Distributor

· INCREASE VISIBILITY FOR APP/WEBSITE BY MANAGING SEARCH MARKETING*

• Create target keyword list for search terms that website should show up for on search engines (i.e. Google)

• Separate target keyword list into Search Engine Optimization (SEO) and Search Engine Marketing (SEM) targets based on competi tion & performance

for General website and Product related pages

• Create and update SEM ad structure including campaigns, ad groups, and ads

• Update SEO keyword list based on performance and company trends/needs

• Map SEO keywords to pages

• Track competitors' performance in SEO and SEM for competitive response

• Create Best Practices to Optimize the Organic Search experience

(*More relevant for advance/hybrid markets)

4. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING AUTOMATION

• CRM Develop communication (email, sms, whatsapp) triggers to achieve goals of adoption and retention

• Select Marketing automation solution (e.g. Marketo). Identify and Setup Criteria for Campaign Decision Tree

· MARKETING ATTRIBUTION

• Analyse sources of acquisition and ROI per channel to Fine Tune Marketing Strategy

• Define A/B tests to be run on a regular basis for content, subject lines, timing etc

KEY REQUIREMENTS

· Able to develop strategies to drive awareness, engagement, loyalty via ONLINE and OFFLINE marketing

· Journey design & management: Able to identify and design multi touchpoint journeys in app based on target segmentation

· Process orientated: Able to develop & govern end to end processes (both front end and back end) to ensure the journeys work perfectly.

· Cross functional: Able to work closely with content agency partners & Platform Lead to develop content to support the journeys.

· Performance M arketing (SMS, Web, Email, Social Media, etc Search Engine Marketing and Optimization (SEM + SEO)

· Tools & Tech : WebEngage, Facebook Business Manager, Google Analytics, PowerBI, Firebase