Digital & eCommerce Marketing Lead

Job description

Unilever Food Solutions Vietnam (UFS VN) is the leading food service company in Vietnam. We are offering professional food solutions for HORECA customers in food service. UFS VN has a consistent double digits growth in last 10 years and on the journey of transformation by 2022. With a high speed development, UFS VN invites candidates to apply for the position “Digital & Ecommerce Manager". This role is critical, and together with UFS VN, we build a Legacy in Vietnam by 2022. The role is holding the following duties:

Department Unilever Food Solutions (UFS)

Work Location District 7, HCM city, Vietnam

Reporting Line Country Marketing Manager (dotted line to General Manager)

Main Purpose

•Drive double business growth by unleashing digital platform in both Digital Marketing and E-Commerce

Main Accountabilities

1. Digital Marketing

•Develop a digital ecosystem for UFS VN where targeted Horeca customers can get integrated experience from online to offline via Digital enablers

•Acquire & build meaningful relationship with Horeca customers via an integrated omni-channel journey and fully execute digital communication and conversions

•Lead day-to-day UFS.com, content and social presence to achieve KPI in conversion of traffic and engagement with non-visited Horeca customers.

•Build presence and equity of the UFS brand through frequent and insightful digital engagement.

2. E-Commerce and Digital conversion

•Develop and deploy e-commerce strategy to capture emerging growth of e-commerce for UFS VN

•Develop a sales automation system by leveraging company website, trade web-shop and strategic Pure Player partnership

•Deliver annually e-commerce target and KPI while frequently review, analysis and improve its performance by providing corrective actions and capturing more growth opportunity

3. Interface with cross functional teams

•Country Marketing team, Customer Development team, Supply Chain team, Finance team…

•South East Asia Digital team, South East Asia E-commerce team

•Digital agency team from both local and regional

Requirements

•University graduate and 3+ years of marketing experience in Digital Marketing

•Customer focus, Growth mind-set, Accountability and Collaboration

•Excellent at planning and execution with local understanding and regional digital trends

•Able to work in a fast pace environment and handling pressure