Data Strategy & Partnerships Lead- Arabia

Job description

Role Title: Data Strategy & Partnerships Lead- Arabia

Location:  Dubai

About the Role

As the Data Strategy & Partnerships Lead, you will play a crucial role within the Arabia DMC, focusing on scaling, enriching and activating consumer and shopper data. Your primary responsibility will be to create relevant strategies for the acquisition of high-quality DAD data and continuously enrich and activate DID data. You will be responsible to synchronize data efforts with brand, media, and content teams to deliver relevant, personalized, and real-time optimized communications to our consumers.

As a 1 UL, data strategy expert, you will not only drive data maturity with key partners (media & retailers) in Arabia but also be the go-to expert to upskill the Arabia marketing organisation in deriving business value and growth from first party data.

Key Responsibilities

Driving acquisition & scale for first party data in Arabia : Lead enterprise and brand level data acquisition strategies and execution across BGs.

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Work in close partnership with brand teams to develop audience strategies and identify (DAD) data collection opportunities within key upcoming campaigns.

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Craft a strong, aligned activation plan to utilize data at scale to deliver relevant and personalized communication to consumers, optimizing it in real-time across the entire marketing funnel.

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Drive growth and maximize the return on investment (ROI) of digital media through data-driven strategies.

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Regularly monitor and optimize performance of 1P segments in media campaigns.

DMP and Audience Management : lead the media agency in executing operational excellence and oversee the following tasks:

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Regularly optimize and enhance tagging and trait creation to ensure 100% campaigns including lower funnel campaigns are 100% tagged.

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Create, enrich and lead monthly mapping of traits to new segments and ensure volumes are intact for re-use.

Leverage Data for Targeted communications : Utilize data at scale to deliver relevant and personalized communication to consumers, optimizing it in real-time across the entire marketing funnel.

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Drive growth and maximize ROAS of digital media through 1P data utilisation.

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Regularly track and monitor performance of 1P data in campaigns.

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Plan and execute personalise 1-1 campaigns across priority brands and audience segments.

Leading Data Partnerships : drive data sharing from priority retailers and leverage shopper insights. Improve retailer Data maturity in Arabia.

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Work closely with retailers to drive data partnerships by leveraging best use of available and new to market technologies.

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Collaborate with marketing technology partners to create high value always on-data /CRM programs

Skills & Experience

If you are a highly motivated individual with a deep understanding of data-driven marketing, a passion for technology, and the ability to foster strategic partnerships, this will be the perfect opportunity for you. This role offers an exciting opportunity to drive innovation, optimize consumer experiences, and contribute to the continued growth and success of our organization.

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Demonstrable experience in ad operations, digital media buying, or similar roles within the digital marketing and advertising domain.

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Passion for technology and data, with a high level of tech savviness.

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Familiarity with DMPs, ad servers, content verification technologies, DSPs, data partners, and clean rooms.

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Strong analytical mindset with meticulous attention to detail.

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Effective communicator with an ability to influence campaign strategies and lead upskilling and coaching programs for peers.

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Excellent organizational abilities to handle multiple tasks and prioritize effectively.

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A keen external orientation keeping abreast of new digital and data developments.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.