CSP Trade Marketing Specialist
Belgrade, SERBIA Marketing
Job description
GENERAL MISSION
This position focuses on trade presence and performance of Unilever portfolio, ensuring all brand and channel needs are met and improving shopping experience in order to drive sales both in-store and online.
MAIN RESPONSIBILITIES
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Cascading of Brand/category strategy, marketing plans and all marketing inputs to the Sales/distributor teams
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Close collaboration with brand managers to plan and execute activations specific to each category and channel
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Developing Trade Marketing calendar - prepares and implements the annual plans, in line with marketing and sales initiatives. Leads the execution of plans and activities, including customized offers (special packages, channel-specific packages, channel-specific offers);
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Trade visits (specially to supervise the implementation of activations/ activities in stores) and collects and analyses all relevant information about competition
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NPDs - determines and supervises activities during the launch of a new product and promotional activities. Designs and prepares Trade instructions for each NPD and promotional activities.
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Monthly analysis of sell in/sell out results and preparation of action plan accordingly
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Design and management of POS materials and in-store execution
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Develops and revise, together with the brand team, planograms for all the categories , in order to improve our presence and positioning at the shelves
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Distributor’s forecast control ensuring it is in line with prior set targets and category strategies and further cascade to Planning teams
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Managing of Trade Marketing budget and ensuring monthly compliance. Proactively managing the budget with a focus on the efficiency of the spending and tendering process for key Trade Marketing materials.
Job Requirements:
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2/3 years of experience in Trade Marketing
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Bachelor’s degree (Nice to have -Marketing/ Economics/ Psychology)
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Action Oriented- Initiative/ Proactive
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Good communication skills
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English both verbal and written
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.