Associate CMI Manager, Social & Beauty Marketing Insights

Job description

Business Context and Job Summary

As we continue to build a positive Beauty culture in North America, there is an opportunity for an entrepreneurial, trend savvy, and consumer-obsessed Insights professional who can lead the learning agenda on Beauty Marketing Insights.

Beauty Marketing, and in particular Others Say, is a key enabler of the Beauty & Wellbeing strategy. We are looking for a leader who is passionate about this space, wants to build upon foundational learnings, and create a virtuous cycle of meta learnings to fold back into our Beauty business.

This role reports to the CMI Lead for B&W North America and would also link in with the Global PDC team.

Who you are and what you’ll do:

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Become an indispensable business partner with the brand teams, innovation leads, performance teams

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Deliver on key social business analytics briefs across US brand teams. A wide range of insights deliverables from audience insights, social listening, search insights, ratings & reviews analyses, campaign tracking, competitive insights analysis, passion points

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Driving Others Say Insights: leading research, being part of OKR teams that are driving specific Others Say objectives

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An integral member of the Global B&W Trends workstream

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Delivering local trends to the broader US team

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Fostering a close connection and working relationship with global PDC partners, analysts, tools team

You’re a dot connector: beyond observing what people are posting/sharing and analyzing data, you have a curious nature and interest in understanding how and why consumers use our categories and brands and are creative and scrappy using multiple inputs to find the whole story.

You’re a story teller: who can help others see the possibilities, distilling various data sources into one clear story to provoke action. You’re comfortable with numbers and appreciate analytics to help tell a story.

Key Behaviors:

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Critical thinking and problem-solving skills. With a lot of data sources, tools, and partners – you’ll need to adeptly navigate the best way to answer research briefs, manage expectations, and deliver actionable insights

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Passionate about trends, social media, technology, beauty

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Up to date and knowledgeable on the latest apps, tech, trends, etc.

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Innately curious – asking questions, understanding the why, linking to business impact

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Collaborative – working together with global PDC, brand teams, digital hub teams, Others say

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Data savvy- ability to analyze large sets of data, interpretating said data, visualizing data, presentation skills, bringing to life insights to action

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Project Management skills – managing relationships with global PDC analysts, enlisting additional data support to meet timelines, understanding how to brief, give feedback, lead timeline and deliverables

Professional skills and experience

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3+ years of experience in market research, media measurement, social analytics

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Mastering qualitative & quantitative research techniques, with experience in-market data analysis

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End to end project management with agency partners

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Familiarity with data sources a plus: Circana (IRI), Numerator, Kantar, Mintel, Euromonitor

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Ability to turn complex to simple and understandable for non-tech audience

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Excellent engagement, presentation, and communication skills

Required demonstrable Personality.

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Professional, fact-based rather than fact-filled

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Curiosity and strong attention to detail

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A positive attitude and can-do outlook, self-motivated

Pay : The pay range for this position is $83,200 to $124,700. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus : This position is bonus eligible.

Long-Term Incentive (LTI) : This position is LTI eligible.

Benefits : Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

 

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.