Associate Brand Manager - Dish Wash Innovation

Job description

OVERVIEW:

The mission of Seventh Generation is to inspire a consumer revolution that nurtures the health of the next Seventh Generations. By establishing a talent powerhouse that brings our principles, practices, and partnerships to life we will build the most trusted brand in the industry. 

Five strong values are at the heart of SVG:

Care Wholeheartedly.   We have big hearts : they are full of our love for the planet, our consumers, our people, our partners, our products and our brand. Collaborate Deliberately.   It takes a village right?   Together we can achieve things that we could never have done by ourselves.  Not to mention it’s a lot less lonely. Nurture Nature.   Nature got it right.  We know it.  That’s why we aspire to design products from plants not petroleum, from fields not factories. Innovate Disruptively.   If you always do what you have done you will always get what you always got.  We think innovation and creativity can change the world. Be a Trusted Brand.   Can a company be a friend?  We like to think so.  We love our consumers and we hope they love and trust us. 

Who You Are and What You'll Do

The Associate Brand Manager, DISH INNOVATION role reports to the Brand Manager, Home & Hygiene, and will support the evolution of the brand proposition & architecture, define Innovation strategic Pillars & White Spaces and craft Innovation Big Bets. This role helps create vital new product platforms to SVG Dish Wash with a focus on the US. This includes project leader responsibilities with cross-functional teams in the development of new products with a consumer-first mindset; taking projects from concept to production with input into related activities including business analysis, channel development and marketing and trade programs.     

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Key stakeholder and executor of Innovation agenda within the Dish Wash category, through collaboration with senior marketing leadership and cross-functionals to fulfill company strategies, support the social mission, and meet financial objectives for sales, gross margin, and profitability. 

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Bring strategy to life by developing assigned initiatives within the full marketing mix - product, price, promotion, place & packaging. 

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Work with an agile mindset to move projects through decision gates by communicating decision moments and complexities with senior leaders. 

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Participate in the development, management and implementation of marketing strategies and plans for assigned product lines.

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Serve as Project Leader for assigned projects and contribute as Marketing SME to other squad projects. Projects can span design for channel, cost savings, supply continuity.

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Track and manage assigned product development initiatives through cross-functional development funnel.

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Monitor, review and report on all marketing activity and results, and adjust as necessary to achieve desired business results. Bring inconsistencies and problems to the attention of management. 

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Analyze consumer research, current market conditions (IRI, SPINS, Homescan, etc.) and competitor information to drive to effective innovation pipeline recommendations and decisions. 

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Provide weekly/monthly/quarterly dashboard to monitor performance and surface risks and opportunities.

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Collaborate with Consumer Marketing Insights in primary consumer research, leading the development of consumer stimulus. Utilize results in planning efforts

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Assist in the development of consumer category insights needed to determine market requirements for existing and future products, and to develop effective communication strategies. 

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Contribute to product positioning and key consumer messaging.. 

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Work closely with Creative team on execution of new product packaging and artwork for product concepts.    

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Own innovations through first 100 days of launch and complete post-launch evaluation assessing success. 

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Coordinate with any external resources as needed (agencies, freelance, partnerships, etc)

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Monitor and report on variances to product line P&Ls and associated budgets consistent with product/category/program objectives.

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Collaborate with Channel & Customer Development to develop supporting sales tools.

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Collaborate with the Brand Lab team on Dish Wash Activation plans, including support for ecomm, shopper marketing, sampling, and owned & operated content.

KEY RELATIONSHIPS & TEAMS:

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Cross functional internal team (Including R&D Formulation and Packaging, Quality, Supply Chain, Procurement, Finance, Claims & Technical Insights, Project Management, Corporate Consciousness) 

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Homecare Brand Team and extended Marketing Team 

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External partners (PR, Advertising) 

What You Need to Succeed

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Bachelors Degree with MBA preferred and 3-5 years of brand management experience in consumer-packaged goods setting.  Experience within Natural Products industry a strong plus.  Must exhibit a passion for the company’s vision, mission and values.  

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Experience working within business analytics and interpreting results to drive decision-making (IRI/Nielsen, Spins, and customer-specific databases preferred). 

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Proven ability to understand and consider financial scenarios (e.g. product P&Ls, ROI analyses, etc).  

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Demonstrated success leading cross-functional teams. 

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Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g. social/digital marketing, grass roots, PR, advocacy). 

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Strong verbal and written communication skills; comfortable creating & delivering presentations. 

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Highly organized with ability to manage many different workstreams. Must have strong project management skills. 

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Team player with “can do” attitude. 

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Desire to own decisions and take responsibility for outcomes. 

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Mature individual with capacity for rapid change and degree of ambiguity. 

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Willingness to travel when required. 

WORKING CONDITIONS:

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Hybrid remote / open office environment – no special conditions.

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Travel up to 25% of the time.

Pay : The pay range for this position is $84,400 to $126,600. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus : This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits : Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

 

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.