Assistant Shopper & Trade Category Marketing Manager - Oral & Skin Cleansing
Umraniye (Ataşehir) Marketing
Job description
Unilever is currently hiring for an Assistant Manager – Shopper Marketing and Trade Category Management
Function: Shopper Marketing
Work Level: WL1D
Reports to: Head of Strategy and Shopper Insights MET
Scope: Local
Location: Turkey
Terms & Conditions: Full Time
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
CATEGORY/FUNCTION INTRODUCTION
Shopper Marketing – Trade Category Management – Personal Care
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you're looking for a great team and a challenging, innovative, fun and energetic work environment, then this role is just for you!
We believe that the passion of our employees is our strength, and this is what drives us towards outstanding performance.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
We are looking for an Assistant Shopper & Trade Category Marketing Manager to work with our Personal Care Business Unit
· Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns.
· Developing/executing annual category and joint business plans with customers
· Building in store communication and best in class POS strategy across touch points per channel
· Championing digitalization of shopper marketing strategy
· Contributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expert
· Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CCGS (Category growth strategy) and Category trade story,
· Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info.
· Leading consumer research activities, CRM tools and translating insights into commercial strategies.
· Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels.
· Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution.
· Creating annual Customer Marketing plan including budget need & allocation, promo guide, shopper activation plan.
· Proven track record of delivering operational excellence.
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
· 3+ years of Customer Development / Sales or Marketing experience
· Being eager to work closely with multinational teams and with top management.
· Demonstrated skills and capabilities in analytical thinking & complex problem solving.
· Strong communication and negotiation skills
· Storyteller
· Multi-stakeholder management capability
· Excellent written and spoken Turkish & English is a must.
Skills
· Good communication skills.
· Analytical mindset.
· Advanced PowerPoint and Excel skills.
Leadership
· You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
· As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
· Critical SOL (Standards of Leadership) Behaviors
· PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
· PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
· CONSUMER LOVE : Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
· PURPOSE & SERVICE : Has humility, understanding that leadership is service to others, inside and outside Unilever.
· AGILITY : Explores the world around them, continually learning and developing their skills.
Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
ARE YOU INTERESTED?
Please apply via this portal as e-mail applications will not be processed. By applying to this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.
We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner at .
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.