Offers “Unilever”

Expires soon Unilever

Assistant CSP Manager-OKA/客户战略规划助理经理-重点客户

  • Shanghai, CHINA
  • Marketing

Job description

Main Purpose of this role: summary

Develop category growing strategy in retail in terms of category definition, vision, drivers, key J2BD, Channel and Geo priority, category value creation trade selling story.

Lead category operation excellence and dynamic resource management to ensure top line business delivery and also bottom line delivery

Work with KA team to deliver topline and TTS target

1. Category Definition & Priority

-Lead shopper insight into category development agenda (use more, more usage and more user)

-Develop portfolio strategy with KA team and deploy with regional CSP

-Work with Channel team to develop 6P from category lens fit into channel scope

2. Category S&OP / Promotion & Baseline including TTS, GM Mix

·  Forecast on NPD, MI, Baseline with dynamic management
·  Delivery S&OP and P&L via trade spending management (necessary BMI in CDP)
·  Work with SMM to develop category/brand instore experience via F&B AG
·  Close work with N/RCCD to localize / customize the national category plan

3. Category Premiumization & Digitalization with DMP

·  Work with Innovation deployment team to crack Unilever premiumization agenda
·  Lead promotion digitalization agenda

Facilitate brand and product digitalization agenda with Marketing team

4. Operation Simplification

·  Drive CSP simplification agenda


·  prefer omni experience(KC/O2O/EC)
·  3 years FMCG working experience
·  good communication and business sense
·  strong ownership

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Make every future a success.
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