Assistant Consumer Marketing Insights Manager

Job description

Job Title: Assistant CMI Manager

Reports to: Emre Oker

Grade: 1D

Company Profile: Unilever is currently hiring for an Assistant CMI Manager

At Unilever you are more than your job title, you are part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us.

We produce world-leading brands including Knorr, Dove, Axe, Hellmann’s, Omo and Magnum alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s.

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts.

The vacancy is in the CMI division providing the opportunity for rapid learning from both a skills and competency perspective in support to CMI manager. Whilst this is mainly a supportive role, the incumbent should be managing projects on their own.

Key responsibilities:

·  Provide strategic understanding and direction to the Turkey central team to win in the marketplace.
·  Mine, integrate and synthesize data and knowledge to drive and apply holistic insight
·  Understand and recommend modelling and analytics techniques across Turkey.
·  Work very closely with Data & Analytics teams, guide & support them how to use the market, shopper & consumer data
·  Work very closely with Customer Development teams and support them to integrate market, channel & shopper insights into their plans & strategies to win with customer
·  Maximize value from research suppliers.
·  Work closely with agency partners, using various sources of data to identify trends, opportunities, and threats.
·  Distilling insight from primary and secondary research/data to drive growth in the business.
·  Build and give a clear point of view from analyses as well as the outcome of research studies. You should then be able to articulate this point of view to key stakeholders and drive recommendations going forward.
·  Leading CMI Turkey initiative of team building and training.
·  Participating in strategic central team (CD, Finance) and CMI meetings in Turkey.
·  Provide market insights that serve to improve business performance through a wide variety of data sources including shopper
·  Be able to work and build a relationship with teams and colleagues within Turkey CMI team and other divisions as well

Key contacts:

·  Turkey CMI teams
·  One UL Functions: Data & Analytics, Customer Development, Net Revenue Management, Finance
·  Agency Partners (primarily retail panel, consumer panel and consumer tracking agencies)

Key skills:

·  Understand research fundamentals
·  Strong analytical skills with attention to details
·  Problem solving skills with practical creativity
·  Strong interpersonal and communication skills
·  Strong influencing skills
·  Strong time management
·  Ability to translate multiple source information into a market insight story
·  Excellent spoken and written English & Turkish
·  Relevant Experience
·  At least 2-3 years of marketing research experience (FMCG preferable)
·  University degree or equivalent
·  Qualitative and Quantitative method use
·  Good understanding of continuous data analysis, and how to pull insights and understanding from a variety of continuous data sources

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.