Assistant CMI Manager - PDC

Job description

ABOUT UNILEVER

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

Background

Digital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres (PDC) – delivering powerful game changing insights and facilitating one billion relationships with consumers. We need to blend social media data with search and ratings & reviews data and so much more. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

About the role

The People Data Centre (PDC) Insights Analyst will be part of the South Asia Consumer and Marketing Insights (CMI) team. He/She will be responsible for analysing a wide range of search, social and e-commerce data and knitting with other primary and secondary sources of information to help inform brand and business strategies. They will ensure that business questions are translated into analytical projects and will be responsible for doing the analysis with clear recommendations to the business. They will be using a wide range of analytical tools to help with their analysis and should be keen to learn both digital data such as social, search, reviews, web analytics right as well as traditional market research. The individual will be responsible for providing quantitative and qualitative analysis for Beauty, Wellbeing and Personal Care categories and landing it with the stakeholders to drive impact. They need to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.

Responsibilities

Primary Responsibilities

·  Translate business questions into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)
·  Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of social media and business data
·  Building and testing basic queries on in-house social media and search data tools
·  Building and maintaining dashboards for internal customers using internal visualization tools
·  Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications, and new product development Synthesizing data and analysis into impactful, action-orientated reports for internal stakeholders
·  Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style and engage with them on regular basis
·  Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects

Secondary Responsibilities

·  Maintain a catalogue of previous requests/projects and own the central database of case studies / outputs
·  Proactively flags any workloads issues or problems to the PDC Lead and identifies opportunities for new types of work based on category priorities and demand
·  Updates workflow trackers and uploads briefs & deliverables on required portals

Interfaces

·  The role will have local scope and deal with a specific market (India)
·  They will be mapped to a category within Beauty, Wellbeing and Personal Care
·  The job holder will be partnering category insights leads for that category
·  The job holder will have to work with other PDC Insights Analysts to share learnings and ensure that an equal quality of output is being achieved
·  The job holder will not have any direct reporting

Skills and Experience

For freshers-

·  Interest in consumer behavior and marketing
·  Comfort with numbers and stats

For experienced candidates-

·  Experience in an analytical role and providing insight and recommendation based on analysis
·  Some experience of using analytical tools, “insight generation” and “storytelling” in a corporate context, and crafting clear, compelling messaging
·  Preference for data modelling or query building experience