Assistant Category Marketing Manager

Job description

Main Purpose of the Job
Manage category sustainable growth via category strategy plan, innovation/renovation development & daily maintenance

Job Description
• Strategy planning:
-Drive business topline: support to develop strategic roadmap & 12Q pipeline for assigned category for a sustainable growth
-Improve category bottomline: Optimize product mix continuously for better margin delivery

• Innovation/renovation development:

- Identify the opportunities of innovation/renovation based on external market and brand’s right-to-win

- Always-on monitor & analyze competitors, embrace the changes and challenges and renovat

- Work with CMI to understand channel and consumer insights and generate insightful product concept
- Lead project team, including R&D/SC/Procurement/Legal/R&A, to develop winning product 6P

- Other ad-hoc requests for product maintenance.

• Work alongside with global brand team to assist in building and customizing asset and portfolio management

• Effective management of BMI (Brand & marketing investment)

Key Interfaces
• Category Marketing Team, China MCO Marketing
• Central sales team & Regional sales team

• R&D
• CMI
• Supply Chain & Procurement
• Finance
• Legal/Regulation/PR

Key Skills
• Growth mindset for business development

• Passionate driver to deliver projects execution on time in full
• Logical judgement capability with a good command of analytical thinking
• Good Communication and coordination skill to influence others

• Supportive and good team spirit
• Fluent in both English and Mandarin
• Bachelor degree

• Experience in project management with innovation experience is a must

• 3+ years working experience, Marketing function and Food industry is preferred

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.