Assistant Brand Manager -VSL Douyin

Job description

Job Responsibilities:
1. Lead Douyin platform brand strategy and execution including:

·  Lead brand official account(蓝V矩阵号) strategy, self-stream & content creation.
·  Lead livestream and brand short video for consumer education
·  Lead brand KOL live-stream business development & marketing support.

2. Responsible for DouYin GMV/business delivery including

-  Support VSL portfolio strategy on DouYin

-  Lead VSL brand livestream to deliver GMV(H2 tgt +200% vs PY). Responsible for KPI setting and daily operation review.

-  Lead short video content creation and execution.

living-stream to develop ROI based brand Douyin live-streaming business model, drive Douyin channel GMV maximize operation efficiency, and improve profit.

Job Requirements:
1. Bachelor degree above

2. Familiar with Douyin e-commerce ecology, at least 2 year relevant Douyin operation experience, being very self-drive when delivering both communication content and business.

3. Data-driven focus

4. Familiar with social media, tracking the hot spots of Douyin, be creative!

5. Good marketing competency in terms of situation analysis, strategic thinking, strategies development and project planning and execution.
6. Solid Project Management experience.

7. Resilient

8. strong ownership

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.