Assistant Brand Manager – F&R (Cornetto)

Job description

Position Title: Regional Assistant Brand Manager – Cornetto Ice Cream

Location: Bangkok

Category: Refreshments (Ice Cream)

WL: WL1

Cornetto is one of Unilever's biggest global brands, our sweet ambition is to connect people together through our iconic ice cream cone. We are looking for someone who is resourceful, and has the passion, appetite and tenacity to lead key innovations for Cornetto portfolio in SEA. You will be given the chance to churn out exciting, trendy, and never-seen-before products and communication to deliver across SEA countries.

Ideally and most importantly,

- A strong leader who can deliver relevant and amazing project innovations by working with a diverse cross functional project team

- Love to dream big, and relish the opportunity to create a range of innovations that you can call your own

- Thirst and eagerness to always look for a better way to serve consumers using relevant insights.

- Intuitive understanding of our consumer target (GENZ & Millennials) and the ability to translate trends into products and communication

- Challenger mindset -----creatively flexes plans and leadership style to meet changing situation and project complexity with urgency while still delivering effective result

MAIN ACCOUNTABILITIES:

- Craft and execute exciting and strategic ice cream innovation with robust communication

- Monitor and review effectiveness of project implementation and brand performance, to propose corrective actions

- Lead the project team to launch new product innovation- packaging, artwork design, formulation, network timelines, supply chain finance, and local marketing to deliver the project OTIF (On time, in full)

- Assist the creation and implementation of market research plans to prepare and validate the brand launch.

- Support in the formation of a strong brand strategy, including identification of gaps and growth opportunities within the market, clear brand differentiation, well crafted portfolio and mix, giving the brand both short and long term wins.

- Identify opportunities and deliver growth in ice cream E-commerce channels

RELEVANT EXPERIENCE REQUIRED:

• Experience with complex innovation projects

· Solid financial business acumen skills

• Experience in network project management preferred

• Experience with working in regional or global teams preferred

• Fluent in the English language (Thai language not mandatory)