Assistant Expert Brand Manager

Job description

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!

We are looking to hire a resource in our Horlicks team based in Mumbai HO.

Job Description

·  Working closely with the expert and brand manager to handle the requirements of expert’s ecosystem (Doctor/Ethical)
·  Execution of HCP (healthcare professional) promotion / Digital activation / Marketing programs to engage HCPs. Drive KPIs on projects/Brands
·  Focus will be on network and stakeholder management, and therefore follow Ups with sales team/ other functions in order to track and measure the impact of the Marketing Programs.
·  The person should be capable of data mining and analysis and have an eye for Creative work, as he/she will be required to plan activities & work with the Creative agencies to deliver material for HCPs communication.
·  Liaise with advertising agencies, and other partners to implement routine inclinic inputs
·  Build relationships with Key Opinion Leaders / influencers in identified Nutrition areas, and utilize relationships for shaping market initiatives, and for driving sales. Partner creative agency in conceptualization and implementation of media plans for brand activations
·  Support and drive sales – work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high-quality manner

Skill, Education, Experience

·  MBA Marketing from reputed Institute.
·  Total desirable experience of 3-5 years in marketing
·  Should have handled pharma/ OTC brands/ nutrition brands
·  Candidates from organisations like – Abbott Nutrition, Nestle, Danone, Haleon, GSK, Cipla, Glenmark, Dr Reddy’s, Sanofi & other pharmaceutical companies will be preferred
·  New Product launch experience will be an advantage
·  Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
·  Experience in sales function will be an added advantage

Competencies

·  Analytical skills
·  Strategic thinking
·  Communication (oral, written, presentation)

Behavioral Skills

·  Interpersonal skills
·  Influencing and negotiation skills
·  Creative and innovative problem-solving abilities

Achievement as per plan for the goals

·  Consistent, timely and high-quality delivery of marketing and sales activities
·  Brand Sales
·  Market & Prescription Recommendation share