Assistant Brand Manager - Comfort/助理品牌经理 - 金纺

Job description

JOB TITLE: Assistant Brand Manager - Comfort
JOB LOCATION: Shanghai
DEPARTMENT: Marketing

Job Responsibilities:

Brand Marketing Plan

·  Support annual Comfort IBP planning to translate brand vision into communication and activation plan
·  Develop annual marketing calendar on EC (incl. ALI/JD/PDD etc.), leverage brand marketing resource to create mega campaigns and drive offtake
·  Develop Comfort always-on brand social seeding strategy (incl. Douyin/Redbook etc.), drive seeding effectiveness from planning, execution to post-tracking

EC Business development

·  Lead Brand EC monthly building block planning and tracking
·  Lead monthly brand business review & monitor competitors’ performance with defend actions
·  Build B2C launch plan for innovations and deliver sales target in business case

Job Requirements:

·  Bachelor’s degree above with at least 2+ years relevant marketing experience, FMCG preferred.
·  Solid understanding of EC ecosystem and key customers (Ali, JD, Super,PDD), social seeding experience  preferred.
·  Strategic thinking and business acumen
·  Strong growth mindset and result driven with strong resilience and commitment to work
·  Fluent in Written and Spoken English

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.