Marketing Manager - Digital, Brand & Community Engagement

Job description

People and Culture Manager (Human Resources) - Part Time

Be Part of Something Bold and Purposeful!

At Caption by Hyatt Central Sydney, we’re rethinking hospitality—putting community, sustainability, and self-expression at the heart of everything we do. Designed to be of the community, not just in it, Caption by Hyatt Central Sydney will be the first of its kind in Australia, offering a vibrant, people-first experience that’s as much about connection as it is about comfort.

We’re now looking for a Marketing Manager – Digital, Brand & Community Engagement to join our pre-opening team. This is a rare opportunity to shape the voice, presence, and positioning of a hotel that puts people before process and storytelling before slogans.

Care Connects Us

At Hyatt, we believe in making people feel at home wherever they are in the world. We turn jobs into careers, encounters into experiences, and trips into journeys. Join a team that is making travel more human, connected, and sustainable. Here, everyone’s role matters, and your individuality is celebrated.

About Caption by Hyatt Sydney

Caption by Hyatt is not some basic hotel. Designed to be truly of the community—not just in it—the people make the place here. Our place is yours for the making, where you can do (and be) you.

Opening in 2025, Caption by Hyatt Central Sydney will feature 174 colourful, fun & eco-friendly guest rooms along with Talk Shop, our all-day lounge, social space and eatery. Expect authentic experiences in an environment where everyone feels at home.

The Flex You’ve Been Looking For

This is a part-time role, equivalent to 3 days per week or 6 days per fortnight—but you do you . We’re flexible, as long as you can align to the business needs and deliver what matters most.

Whether you’re building a side hustle, returning to work after a career break, balancing school drop-offs, or just value time for your creative pursuits, this could be the perfect fit. We’re all about real life, real people, and making great work.

While the hours are part-time, the impact is not—so we’re after someone with serious hustle—strategic, switched-on, and ready to lead from day one.

Why Join Us?

· Shape a new hotel from the ground u p – Be part of a pre-opening team and play a critical role in ensuring the best possible outcomes for owners, Hyatt, and the guest experience.
· Lead with purpose – Work in a collaborative, people-first environment where sustainability, community engagement, and wellbeing drive everything we do.
· Make an impact beyond the hotel – Lead sustainability initiatives, safety programs, and compliance measures that positively contribute to the community and environment.
· Support & Collaboration – Work closely with Hyatt’s Opening & Transitions team with regional Hyatt support to ensure you have the tools and resources to deliver a standout pre-opening experience.

About the Role

As Marketing Manager – Digital, Brand & Community Engagement, you’ll lead all hotel marketing activity—from brand visibility to digital campaigns, media relations to local partnerships. You'll champion creative thinking and data-driven planning to ensure every touchpoint reflects the Caption voice, drives guest engagement, and meets business goals. This role is part-time, perfect for someone who thrives in a fast-paced, collaborative environment.

What You’ll Do

Pre-Opening Focus

· Develop and implement the hotel’s pre-opening marketing plan, aligned with positioning and target markets
· Partner with Hyatt, PR, creative, and digital agencies to drive a high-impact launch
· Coordinate with the hotel’s opening and operations teams to ensure brand and guest experience alignment
· Use PACER to manage pre-opening project milestones

Brand, Content & Media

· Ensure consistency across all brand touchpoints—digital, social, and print
· Manage hotel collateral, website content, photography, and promotional campaigns
· Lead media engagement including press releases, interviews, and filming support

Digital & Social Strategy

· Lead digital campaigns with a focus on SEO, SEM, retargeting, and paid social
· Manage digital media budgets for maximum visibility and conversion
· Lead and execute the hotel’s social media strategy, with a strong emphasis on Instagram and TikTok
· Create engaging content calendars and lead community-driven storytelling

Community Engagement & Partnerships

· Build partnerships with local creatives, businesses, and influencers
· Develop and activate co-branded community events and hotel programming
· Support Talk Shop events and activations that engage the neighbourhood
· Represent the hotel at community and industry events

Reporting & Insights

· Track and report monthly marketing KPIs, campaign ROI, and brand visibility metrics
· Use insights and data to refine strategies and guide tactical decisions
· Provide reporting to the GM and Owners pre- and post-opening

Creative Coordination

· Coordinate with graphic designers and content creators to ensure timely, on-brand creative output
· Maintain media, partner, and travel trade databases
· Draft and edit press releases, internal comms, and B2B collateral

What’s in it for you:

· F lexible working arrangements
· Competitive salary and benefits package
· Complimentary & discounted accommodation at Hyatt hotels worldwide
· 10% off private health insurance
· Generous paid time off and holiday policies
· Employee Assistance Program for mental health & wellbeing A creative, inclusive culture that celebrates sustainability, innovation, and local connection
· The opportunity to be part of an exciting pre-opening team launching a global brand in Australia

READY TO JOIN?

If you’re excited to lead a team that’s redefining hospitality, we’d love to hear from you!

To get a peek into this new exciting hotel brand, Caption at Hyatt go to www.hyatt.com/brands/caption-by-hyatt

Desired profile

Qualifications :

What you will bring to the role:

·  Previous marketing experience in lifestyle hospitality, agency, or brand-side marketing roles
·  Strong experience working with content creators, influencers, and local businesses
·  Deep understanding of social media platforms, especially Instagram and TikTok
·  Proven ability to develop and execute digital and brand campaigns from concept to launch
·  Excellent writing, content development, and project management skills
·  A collaborative mindset with a strong interest in culture, creativity, and community
·  Bonus: Experience in hotel pre-openings, event marketing, or creative brand activations