Trade Marketing Analyst
Graduate job Charlotte (Mecklenburg County) Marketing
Job description
Trade Marketing Analyst
Job Summary
The focus of the Trade Marketing Analyst (TMA) position is to drive growth for the Central Division in either the Personal Care or Foods/Refreshments categories.
This individual is responsible for building relationships with Category teams and leveraging their strategies and tactics to drive growth with customers in the division.
The TMA will add further value by increasing division capabilities through ownership of initiatives such as increasing Return on Trade Investment, and raising customer engagement in Joint Business Planning.
The TMA will also review customer-level volume and spend, challenging inaccuracies & inefficiencies where appropriate.
Duties and Responsibilities
Match Brand/Category objectives with Customer/Market needs.
Develop growth strategies for the Division teams that can be universally applied, targeted, supported and tracked.
Develop and maintain routine and ad hoc reports tracking customer team performance and plans for volume and spend.
Perform pre and post event analysis for promotions.
Challenge customer/market level spend and volume integrity and make sure they are following through with the proposed sales programs.
Increase division capabilities through ownership of initiatives such as increasing Return on Trade Investment, and raising customer engagement in Joint Business Planning.
Key Requirements
· Bachelors Degree required
· Bachelors Degree in Business, Marketing, Finance or related area preferred
· Minimum 1 year related experience required (can include internship or other professional experience)
· MS Office proficiency (Word, Excel, Powerpoint, Outlook) required
· Strong competency in Excel & Powerpoint preferred
· Nielsen experience a plus
· Knowledge of customer, data, systems and ability to analyze info and trends to make recommendations
· Strong understanding of working with third party organizations and coordinate solution related activities
· Must have the ability to tackle complex situations, evaluate alternative courses of action, and provide fact based solutions/recommendations
· Ability to manage multiple projects / processes at one time. Must be able to handle increasingly more responsibility as new platforms are launched
· Strong communication, organizational, and analytic skills The TMA will also work with a variety of Region Sales Managers and ASM personnel, fulfilling information requests and performing ad hoc projects
· Possess initiative and drive to solve problems with limited direction and raise analyses beyond reporting
Unilever offers a competitive compensation package which includes: Medical & Dental Plans, Life Insurance, including eligible spouses, domestic partners & children; Health Care Flexible Spending, Dependent Care, Retirement & Savings Plans, Tuition Reimbursement, Paid Vacation and Holidays.
Please note: as part of the job application, you will be asked to complete pre-screening questions. Completion of the pre-screening questions are mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and pre-screening questions. If the pre-screening questions are partially answered or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the pre-screening questions at once as you will be unable to return to it later.
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, protected veteran status, or other protected class in accordance with applicable federal, state, and local laws. Unilever takes affirmative action in support of its policy to and advance in employment individuals who are minorities, women, protected veterans, and individuals with disabilities.
Employment is subject to verification of pre-employment drug-screening results and background investigation.