Trade Category Manager

Job description

About Unilever:

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 172,000 employees and generated sales of €48.4 billion in 2014. Over half (57%) of the company's footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann's, Lipton, Wall's, PG Tips, Ben & Jerry's, Marmite, Magnum and Lynx.

Unilever's Sustainable Living Plan (USLP) commits to:

· Decoupling growth from environmental impact.
· Helping more than a billion people take action to improve their health and well-being.
· Enhancing the livelihoods of millions of people by 2020.

Unilever was ranked number one in its sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2014 GlobeScan/SustainAbility annual survey for the fourth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam's Behind the Brands Scorecard.

Unilever has been named in LinkedIn's Top 3 most sought-after employers across all sectors.

For more information about Unilever and its brands, please visit www.unilever.com . For more information on the USLP: www.unilever.com/sustainable-living/

JOB TITLE: Trade Category Manager

JOB LOCATION: Singapore
RELOCATION TERMS: Local terms

Business Context and Main Purpose of the Job:

Responsible for developing and managing channel strategy and the 6P tactics for each of their retail environments based on shopper and trade expertise. Works closely with both Consumer Marketing and Customer Management to develop strategies and tactics and execute against the category, brand and channel/customer strategies.


Main Accountabilities:

Category Management

· Execute category planning through developing annual category plans for channel/customer:
· Assortment - shelf-layout - promotional strategy - price positions.
· Developing trade segmentation and Go to Market Strategy
· Coordinating with Customer Management and Consumer Insights the segmentation and validation of retail environments based on shopper profiles.
· Development of a Go to Market Strategy which defines the role of service providers, identifies the pricing flow for key SKUs, and ensures distribution and coverage are optimized in each channel at the lowest possible cost.

Leading shopper insight development and application by channel.

· Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise in retail environments, general shopping behaviour, category-specific behaviour by environment etc.

Assessment of Unilever and Category performance by channel, strategy definition and objective-setting

· Leading the development of a channel strategy which seeks to exploit incremental sales growth opportunities in existing, emerging and new retail environments
· Establishing objectives and KPIs for all categories and retail environments and ensuring tracking mechanisms are in place and utilized
· Anticipating, predicting, and proactively responding to competitive moves and tactics in the channel, and in-store programs, while benchmarking Unilever's share of voice/activities in-store
· Doing a complete 6P review for Unilever & competition as and when necessary
· Tracking, reviewing and modifying channel and account plans to ensure Unilever is driving consumption off the shelf cost effectively and brand objectives are achieved within channel and customer P&L guidelines
· Tracking channel/customer distribution through internal & external data sources, scan data, household panels & retail audits
· Conducting pre and post analyses of channel/customer promotions, developing a library of performance history, and adjusting business plans based on results to drive improved return on investment in all types of trade spending

Defining 6P strategy and tactics by retail environment

· Applying shopper and trade insights and performance assessment to develop recommendations for product, pricing, promotion, placement and Point of Purchase (POP) Media by retail environment via Trade Category Plan (TCP)
· Ensuring Customer Management and in-store staffs are supplied user-friendly guidelines for management and execution of 6P strategies/tactics by retail environment.

Objective setting, activity coordination and spending

· Coordinating the planning and execution of channel and account activities and communicating plans to the relevant channel/account/geographic teams and Field Sales force on time and accurately.

Key Interfaces
· Account managers
· Customer Management
· Consume Marketing
· Logistics
· Finance
· Customers

Relevant experience required:
Essential:
· Minimum Bachelor's Degree from a recognized institution
· At least three to five years relevant trade category management experience
Desirable:
· Two years customer facing, account management experience is an advantage
· Two years brand building experience is an advantage

TO APPLY:
Please apply online by clicking on “Apply Online” below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

Thank you for your interest and application.

Want to join our Talent Community? Please register your details here: http://unilever.avature.net/madebyyou?tags=singtc