Social Media Lead - The Vegetarian Butcher

Job description

MEAT TO PLEASE YOU! AT THE VEGETARIAN BUTCHER WE ARE LOOKING FOR NEW “MEAT ON THE BLOCK” TO JOIN US IN THE BIGGEST FOOD REVOLUTION OF ALL TIMES.

To help us do this we are looking for a dedicated Social Media Lead to own multiple local social accounts and ensure we keep our unique style and TOV on social media.

MAIN RESPONSIBILITIES:

Community Management

· You will be responsible for the community management of all local social media accounts (Instagram, Facebook, Twitter, other as needed) for both organic and paid content

· You will build yearly and monthly social media calendars considering yearly key moments for the brand as well as potentially relevant current affairs

· You have good knowledge of Hootsuite to manage multiple social media channels

· You can develop and manage competitions and social activations to increase engagement with our brand

· You will form key relationships with influencers across the social media platforms

· You will coordinate the calendar with the local brand team, keeping all necessary stakeholders from the global team involved as well

· You can identify and track trends on social and are able to act on this knowledge

Content Creation

· You will be responsible for adapting global assets in the local TOV

· You will create new assets if needed, either images or videos, maintaining the look & feel and brand identity shared from the global team

· You have a good knowledge of graphic design programs (photoshop, illustrator)

Analytics for growth

· You can act on data, shared by the global team, to improve the performance of the local channels, providing a plan and following through with creativity to reach our KPIs for growth

· You will keep track of competitors successes and failures on social through benchmarking analysis

WHAT ARE WE LOOKING FOR IN A BUTCHER:

· You are a Foodie at heart, you love to cook and to enjoy plant-based food.

· You are a wizard of the written word, with excellent copywriting skills and able to not only embody, but enhance our unique and authentic TOV on social.

· You are a creative person who loves to produce content that is exciting, valuable and buzz-worthy

· You have an innate curiosity for everything that is happening around social media and are in on the latest trends and developments

· You are able to balance longer term strategic thinking with a pragmatic ‘roll up your sleeves' mentality

· You are passionate about our consumers, determined to serve their needs and are willing to gain and spread a deep understanding of plant-based meat on social media

· You embrace a test & learn approach and love to experiment new ways to engage our consumers online

· You have at least 2-3 years experience in a similar position (managing social media channels for a purpose-driven brand)

· You are fluent in English and Italian native speaker.

· You embrace change and like to take the lead in making sure we are always at the fore front of social trends, bringing energy and new ideas

· You are committed to serve and spread the biggest food revolution of all times, not just when at work, you'll be a Butcher in life.

READY TO SHARPEN YOUR KNIVES AND JOIN OUR BUTCHERS GUILD?

To apply, you must do so online. Please do not forget to upload your CV in English.

Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

NOTE

Il presente annuncio è rivolto ad entrambi i sessi, ai sensi delle leggi 903/77 e 125/91, e a persone appartenenti alle Categorie Protette ai sensi della legge 68/99