Senior Brand Executive

Job description

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!

We are looking to hire a Brand Marketer (Horlicks) based in Mumbai HO .

Job Description

·  Develop an in-depth understanding of consumers and markets
·  Working closely with the Brand Manager to develop the when/where/what/how for the Brand
·  Derive insights from internal and external data analysis to capture shifts in business and consumer trends
·  Partner media deployment agency in conceptualization and implementation of media plans for brand adverts and activations
·  Lead activations and non-TV media deployment for the brand
·  Drive agenda on increasing the digital presence of the brand on ecommerce and social media
·  Manage networks with a cross functional team and deliver OTIF (on time in full)
·  Work in an integrated team comprising supply chain (Planning, sourcing and purchase teams) & customer marketing functions in implementation of trade and consumer linked activities
·  Partner commercial team in deploying the brand support budget esp. BTL/packaging/NTV and ensuring adherence
·  Work with customer marketing team to create and implement trade plans/activities/promotions

Key Skills

·  MBA/Master’s degree Tier 2 B school
·  Ideally 2+ years of work experience in BB/ BD/ CD roles
·  Comfort with MS Excel and internal MIS tools a must, PowerPoint will help
·  Strong project management skills
·  Experience in leading cross-functional teams to deliver projects

Core Personality Aspects 

·  Ownership
·  Willingness to learn
·  Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics
·  Analytical Thinking & Rigour