Panel Data Analyst, Delivery Hub - People Data Centre

Job description

Salary: Up to £38,000 per annum

MAIN JOB PURPOSE

Digital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres – delivering powerful game changing insights and facilitating one billion relationships with consumers. We need to blend social data with consumer contact centre data with CRM data with search data with ratings & reviews data and so much more. This will allow incredible insights and precision marketing. You can read more about our ambitions in the latest edition of the Harvard Business Review and you can see for yourself with our acquisition of the Dollar Shave Club that our company is investing hugely in this space. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

The Panel Data Analyst is responsible for the discovery and delivery of insights through the analysis of Unilever's paid panel data sets – and crucially, how to supplement, integrate or replace the use of this data with social & search data. As a key part for Unilever's PDC vision, this role exists to make sense of Unilever's vast amounts of data – panel or other- in a way that enable Unilever's marketers to act and improve the way they engage with our consumers. The ideal candidate will have a range of experience with using or/and collecting consumer panel data and thus have a deep understand of how to analyse this data. They will always be on the lookout for new ways to generate business insights from panel data. They will interested in integrating panel data with other sources to gain deeper understanding of our customer. They will be analytical. They will have the ability to explain the opportunities of paid data to people unfamiliar with these datasets- such as social or advanced analysts.

JOB SUMMARY


· Champions the creative & impactful use of paid panel data in PDC delivery
· Data extraction and manipulation – panel data sources & MI (Kantar / Nielsen, etc.)
· Determine ways to combine panel data with social & search data to provide higher quality insights
· Identify opportunities to use social & search data to either supplement or replace components of research previously completed exclusively using paid panel ,dataAdvise on industrialisation of Advanced and Custom services and assist Innovation Lead with industrialisation as appropriate
· Guides and upskills other PDC analysts, including occasional review of their outputs, particularly in spreading their specialist knowledge
· Identify candidates for new services or ways-of-working improvements and feed this into global capability centre to drive service improvement

KEY REQUIREMENTS

· Experience using panel data & MI (i.e. Kantar, Nielsen, etc.)
· Numerical or critical thinking background (degree or equivalent)
· Experience with consumer goods data sets (other than panel)
· Some ability to use SQL
· Experience driving business value from consumer insight
· Passion for the social & digital world and its implications for business

COMPANY OVERVIEW

Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland. We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment. We are developing brands for people's lives today and for the changing environment tomorrow - making sustainable living commonplace.

Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference.

APPLICATION PROCESS


Online Application >> Digital Interview >> Face to Face Interview >> Job Offer

Please note: As part of the job application, you will be asked to complete a brief online application form. Completion of the form is required in order to be considered. Please allow yourself enough time to complete the application form as when filled out partially or not at all it may adversely affect the progress of your application. Please be aware that you will have to complete the form at once as you will be unable to return to it later.

For further information about this position please call: 0800 0284390. Please do not contact this number if you are an agency/third party. This number is strictly for candidates only.