Nutrition Media Lead

Job description

Function : Digital Marketing, Media & Commerce

Scope: Local

Location: Istanbul

Terms & Conditions: Full Time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. 

At Unilever we are leading the media sector as a first ranged advertiser in each medium. We take this leadership to a much higher level with original, innovative and inspiring practices. We pioneer the future of media and marketing communication through our global scale, expertise and iconic brands. To accelerate our journey at exponential pace we are looking for the best talent, fellow kindred spirits who have the passion for all those things. We are looking for a committed, enthusiastic and experienced professional who has proven media planning and deployment expertise. 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

The role aims to drive the adoption and continued excellence of data driven marketing practices, digital strategy and channel mix management, retail media investment and execution following-up besides conventional (offline) media solutions within Unilever and our partner agencies. Being a strong bridge between global media team, local marketing team, external media partners and agencies, ensuring that all expectations are communicated to all stakeholders accurately and in a timely manner and assisting in the creation of solution proposals that will serve the annual and campaign-based strategies of brands in the related Business Unit, are going to be the main drivers for the aims above.  

This role involves close work with the marketing teams plus media agency teams. There is extensive cross-functional working with an extensive range of stakeholders.  

Responsibilities  

·  Campaign Planning : 
·  Responsible for leading the full funnel (awareness, engagement and conversion) 360 degree (online & offline) media agenda – developing campaign journey across key channels per audience sub-segment, leveraging past learnings 
·  Responsible for turning audience segments into actionable media plans and ensuring integration into holistic channel plans feeding into the Media blueprint 
·  Responsible for finding the most cost efficient way to do this in order to utilize the marketing media budget 
·  Identify opportunities for media first and innovative media solutions to have as many as possible local and global marketing awards 
·  Responsible for fostering partnerships with local and global media JBP players to drive efficient relationship in terms of media plans 
·  Act as a brand guardian and make sure all communication tasks are implemented against the agreed timelines in line with the campaign/project brief.  
·  Checking the compliance of the campaign with its objectives, guiding the team at necessary points.  
·  Actively participate in brainstorming to be a part innovative and media 1st ideas by considering business needs.  
·  Understand and adopt business KPIs to DMC OKRs to measure the success. 

·  Campaign deployment and Optimization:  
·  Optimize media plan in flight and drive campaign performance based on agreed KPIs; 
·  Pinpoint trends in the sector and analytics suites/dashboards and turn them into optimizations and/or actionable items 
·  Ensure delivering the pre – post reports during and after all media campaigns by the agencies  
·  Create capability/training sessions to upskill brand teams on both online and offline media. Scale best practice and learning as part of Agency process 

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

·  Bachelor's Degree
·  6 or more years’ experience and superior knowledge of media (both online and offline parts). Probably gained in a leading multinational media agency, advertiser or global digital platform. 
·  An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational) 
·  Experience managing relationships in a large, multinational, matrix organization. 
·  Experience & strong skills working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements. 

Skills

·  Passion for all kinds of media and their implications for business. Very high willingness to learn 
·  High “bias for action” and leadership. Right Mental Attitude – open communication & walk the talk 
·  Agility to be adapted in vuca environment  
·  Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary, e.g. to convert a Marketer’s request into a stimulating media brief. 
·  Fluency in English & Turkish

Leadership

·  You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
·  You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

·  Critical SOL (Standards of Leadership) Behaviors
·  PERSONAL MASTERY : Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
·  PASSION FOR HIGH PERFORMANCE : Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
·  TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
·  PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
·  CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
·  BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.