Global Assistant Brand Manager - Dove Skin Cleansing

Job description

Feel proud of what you do and make a real impact!

No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine.

Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.

Look in your fridge, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.

JOB TITLE: Global Assistant Brand Manager – Dove Skin Cleansing
JOB LOCATION: Singapore
RELOCATION TERMS: Local Terms only

BUSINESS CONTEXT AND MAIN JOB PURPOSE:


• The role involves working in Global Marketing Team for Dove, developing global/regional product and communication mixes and developing the strategy to deploy these SEAA markets

• Developing & aligning long term acceleration plans for Dove SCL in South East Asia (Philippines, Vietnam, Singapore, Malaysia, Indonesia, Thailand) and ANZ.

• Day-to-Day direct docking of these markets to ensure aligned plans are perfectly deployed and driving growth.

• Direct docking Unilever International to launch and grow Dove Skin Cleansing in key whitespaces & under-focused markets/channels (ie. Africa, MCL, Korea)

• Supporting the Global Brand Direct/Manager in delivery of innovation & comms to the agreed milestones/timelines and to the high quality standards set (OTIF)


JOB SUMMARY

• Responsible for leading and delivering innovation, renovation & comms projects as per agreed milestones/timelines and to the high quality standards set (OTIF), from concept phase all the way to and including creative briefing, development & production

• Developing an in-depth understanding and becoming an expert in relevant global projects and consumers – the demographics, market constructs, competition, product features, communication and proposition, business environment and brand proposition

• Building a holistic understanding of consumers and shoppers

• Lead global & regional innovation projects and roll-outs

• Assist in the development of consumer insights by working closely with the consumer insight team, advertising agency and other external agencies

• Land projects effectively by working with global and regional/functional teams i.e. CMI, Supply Chain, Finance, R&D etc.

• Work with packaging and advertising agencies to brief, design and deliver specific elements of projects and marketing campaigns

• Identifies solutions and make recommendations to improve project effectiveness

• Responsible for driving topline brand growth and achieving brand share & communication targets

• Driving the digital and ecommerce acceleration of Dove SEAA, with new comms and business model innovations

RELEVANT SKILLS/ EXPERIENCE REQUIRED:


Essential:
• Bachelor degree in any discipline

• Ideally 2 - 3 years of Marketing experience preferably for FMCG industry

• Experience developing concepts and brand communication

• Demonstrated high performance in project management

• Strategic thinking and strong growth mindset

• Analytical approach to working with concepts, consumers, problem solving, stakeholder management

• Flexibility to travel within the region, when required (5-10% of time)


Desirable:

• Regional or Global exposure is a plus but not mandatory

• Experience working with in a matrix organization is desirable

• Knowledge or previous experience of digital marketing is a plus

TO APPLY:

Please apply online by clicking on “Apply Online” below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

Only shortlisted candidates will be notified. Thank you for your interest and application.