Editor - U Studio

Job description

Position: Editor – U Studio
Area of Focus: Marketing
Location: 100VE
Salary: Competitive
Terms: Local

Background

Unilever is a marketing led organization, with a track record of developing and delivering best-in-class marketing and communications. As the marketing and communications landscape evolves, Unilever realizes the need to evolve with it, to ensure new disciplines/platforms/technologies are introduced into the business. Unilever also realizes the need to continually attract the best talent and partners to ensure it can achieve its “best-in-class” goal.

As present, Unilever is particularly focused on evolving from best-in-class Advertising to best-in-class Advertising and Content. This is the main driver behind the introduction of this new role.

Content & Unilever:
Unilever has already defined what Content means to the business. Simply put, it is content that consumers are genuinely looking for.

This is split into two areas:
Passions Content = consumers are looking to be entertained.
Think movies, TV programs, web series, merchandising etc.
Needs Content = consumers are looking to solve a problem or be inspired.
Think information/utility content – articles, blogs, vlogs, how-to videos, graphics, search copy, e-commerce product imagery etc.

This new role will be focused on 2 key areas
Content: Developing and delivering “best-in-class” Needs Content
Advertising: Step up, develop and deliver Digital and Social Advertising

This new role will also be intrinsically linked to Unilever's new Global Network of in-house content studios –U-Studios. The Editor will be the day-2-day lead for their Category's U-Studio.

Leadership is key to this role:


Vision
Unilever is looking for a leader who has a vision for how Unilever be sector leading in information and utility content. A leader who has experience in and fully understands the Needs Content space along with Digital & Social Advertising– platforms, media, technology etc. In particular, a leader with vision and experience in the production of information and utility content through various methods and sources i.e. creation, curation and collaboration.

Influence
A leader who is focused on the creation of content, but who will also feel comfortable helping to influence consumer journey-driven strategy or working with the media/activation team to optimize content through insights from data and analytics.

People Management
A leader who can oversee and manage Oliver (our agency partner that will build and run U-Studios around the world) to ensure that projects are delivered in the most efficient/timely/quality manner.

Partnerships
A leader who is constantly looking for new partnerships (Media/Platforms/technologies/Production) to ensure that Unilever is staying ahead of the game and innovating.

Creative quality/output
Finally, and most importantly, a hands-on leader who can take an insight/brief extrapolated from a consumer journey and direct Oliver and or a portfolio of specialist partners to develop content/assets that deliver the vision to the highest quality, i.e. a wide range of content (from articles, to graphics, to photography, to animation, to film) via several brands driven methods:

Creation - via In-House Partner or Specialist Partners
Curation - via Influencers/Consumers
Collaboration - via Media Owners/Publishers

Responsibilities

Develop and deliver a Needs Content vision for their Category.
Step up, develop and deliver better Digital & Social Advertising
Manage their Category's U-Studio, ensure the highest quality Needs content and D&S advertising is produced.
Manage agency relationship on a day-to-day basis.
Be the leadership bridge between Brand Leaders/Teams and U-Studio.

Reporting Lines
The Editor will have a matrix reporting structure:
A Category Lead – to ensure that vision and work are meeting all category/brand needs.
Editor-in-Chief sitting in Global Marketing – to ensure that best-in-class is delivered

Key Skills Required

This person will likely have:

A publishing and/or content creation background
Run an online magazine or website
Worked in an agency environment servicing brands and marketing clients
Experience making ‘potentially' dull and utilitarian content interesting and engaging.

Company Overview

Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland. We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment. We are developing brands for people's lives today and for the changing environment tomorrow - making sustainable living commonplace.

Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference.