eCommerce – New Business & Capabilities Manager

Job description

eCommerce is the biggest retail disruption in a generation, and leading CPGs are putting digital eCommerce at the heart of their strategies. Committed to win in this space, Unilever is looking for an eCommerce Manager to lead and drive our Brands within eCommerce.

Unilever's portfolio includes iconic brands such as Dove, AXE, Ben & Jerry's, and Talenti Gelato, and on any given day, over 2 billion people use our products around the world. Accelerating eCommerce is at the center of Unilever's global growth strategy. As you've seen in the news, Unilever is serious about building new capabilities and establishing direct consumer connections with Dollar Shave Club, Dermalogica and Blue Air joining the Unilever family.

In order to expand our best-in-class marketing prowess, we are looking for an experienced marketer to develop, lead and execute the customer lifecycle strategy for new eCommerce businesses. In this role, you will make a real impact both on business results and driving our evolving marketing strategy. Would you like to be a key contributor in Unilever's mission to drive eCommerce?

What you'll do :

· Responsible for Direct to Consumer strategy and execution
· Determine short term and long term strategy (portfolio, value propositions)
· Oversee acquisition strategy, UX & design, fulfilment capability, and IT integration
· Uncover and set-up new online revenue streams (Instacart, Costco.ca, Chef's Plate etc.)
· Manage NRM eCommerce (attend first NRM session for all brands, bring ecommerce perspective to the conversation)
· Manage/ enhance brand.ca capabilities
· Ratings & reviews, web collage, “buy now”, shoppable content
· Oversee 7OA/step-up content to ensure best in class retailer product pages
· Ensure frequent exchange of best practice and coordination of the cross-functional team consisting of CD-Fin, SC, Media, CMI, Shopper Marketing, CD
· Develop and share best practices with global and local team
· Identify, develop and recommend new ways of working for Unilever based on evolving digital landscape

We have :

· Unilever's global mission to make Sustainable Living commonplace. Sourcing responsibly, reducing environmental impact, enhancing livelihoods. Read about it here .
· Autonomy – so you're empowered to take decisions quickly and independently.
· A super-fun team that enjoys spending time together – on and off work. And we're not just saying that. We really like each other.

You have :

· Track record of driving a successful eCommerce business through marketing (likely about 3-5 years of experience)
· Experience in CPG and/or tech companies an asset
· Hands-on experience with key marketing channels such as SEM, Email/PRM, Affiliates, Display
· Strong analytical and data-mining aptitude; ability to use data to develop and support decisions
· Proficient with Web Analytics tools such as Google Analytics or Tableau
· Bachelor's degree with a focus on Business, Marketing, Economics, Operations or similar field
· MBA is an asset

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.

Please note: as part of the job application, you will be asked to complete pre-screening questions. Completion of the pre-screening questions are mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and pre-screening questions. If the pre-screening questions are partially answered or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the pre-screening questions at once as you will be unable to return to it later.

Unilever is an equal opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Unilever is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.