EC Assistant Manager
Shanghai, CHINA Sales
Job description
JD & TP management
• Achieve FGS net sales and well-manage relationship with platform to ensure resource.
• Set, manage, and monitor TP’s operation strategy, plans and execution of FGS in terms of merchandising, activity planning, customer service and logistic delivery.
• Be respond for the FGS performance of key metrics like GMV, P&L, Stock Turnover, and coordinate with EMKT on evaluating UV, Conversion, AUS, Member and New User performance to increase brand sales and profit.
• Monitor TP’s daily operation to ensure the brand equity and business target are well addressed.
Business Analysis & Reporting
• Analysis of sales, site performance, category insight, campaigns performance.
• Ongoing analysis of key business metrics including classification and key item sales, site traffic, conversion, member growth and consumer behavior, marketing programs.
E-marketing & Operation
• Constantly improve site usability together with marketing team and TP.
• Direct and implement regular FGS event to generate more traffic and sales.
• Responsible for keeping track and updating monthly marketing calendars, sending correspondence with updates to TP or internal team.
• Create reports to analyze marketing results.
• Track and analyze competition in FGS platform.
• Develop eCRM communications plans for site performance growth, retention & conversion.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.