Customer Strategy & Planning Assistant Manager - Modern Trade
Ho Chi Minh City, Việt Nam Sales
Job description
Job Descriptions
1. Be accountable for the development and implementation of trade category plan for assigned category & customers/channels
· Translate customer & shopper insights into business building opportunities within specificcustomers/channels.
· Build customers/channels specfic trade plans to align with total trade category plan and deliver category & brand objectives.
· Identify trade spend opportunities & risks and allocate budgets accordingly.
2.Work with in-country CBD team to ensure excellent trade plan deployment & in-store activation. Work hand-in-hand with Marketing Team in (re-)launch and consumer promotion activities
· Work out the brief for BTL agencies and sales team.
· In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store.
3.Work hand-in-hand with Shopper Marketing Team in developing and executing category/schematic shopper promotions
· Lead scheme proposal and execution (POSM production, gift sourcing & delivery OTIF).
· Conduct ROI and post-promotion evaluation.
4.Work out monthly rolling forecast for assigned channel through S&OP cycles
· Prepare promotion sell-out volume with attention to market intelligence information & current business performance.
· Prepare input for Brand and build incremental sales volume.
Job Requirements:
· At least 2 years of relevant working experience in customer-facing, analytical or brand-building jobs
· Deep understanding of working with external partners and collaborating to provide solution Proactive complex problem solving, evaluate alternative options & provide data-driven approach
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