Customer Insights Analyst-1

Job description

No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Look in your fridge, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.

Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. We have a vision of sustaible growth that aims to double the size of our business, whilst halving our environmental footprint and increasing our positive social impact. Our Unilever's Sustainable Living Plan (USLP) commits to:

• Decoupling growth from environmental impact.
• Helping more than a billion people take action to improve their health and well-being.
• Enhancing the livelihoods of millions of people by 2020.

If you would like to learn more about Unilever – the no.1 Top Employer in South Africa – and our BrightFuture ambitions, take a look at this video for more info: h
https://www.youtube.com/watch?v=Ywn_raDQlrg

JOB TITLE: BIG DATA ANALYST (previously known as Customer Insight Analyst)

JOB LOCATION: La Lucia Durban, KwaZulu Natal

DEPARTMENT: Customer Development

MAIN JOB PURPOSE:

· The main focus is on driving the Unilever Promotional Evaluation agenda (OPSO), using all available tools to assess which promotional packs and mechanics generate a positive return, and in turn encouraging the internal teams to focus on the good promotions.

· The analyst position is designed to provide next level analytical support for National Account Teams and Category Teams. The goal of the position is to streamline & consolidate the overwhelming data flowing around the business into relevant buckets in support of on-going business planning both internally and with customers.

KEY ACCOUNTABILITIES:

The role consists of 4 key responsibilities as follows:

1) OPSO using PPM (global ROI tool)

2) ROI enhancement (which packs & promo combos work by category & customer)

3) Sales Out Data through Advantage

4) Capability building of the CD team on the above elements

In practice, you will be required to do:

Analysis :

· Consolidate, review, and analyze multiple data sources (CMI, TCM, COM, Aztec, ACNielsen)

· Turn information/data into relevant & actionable insights for incorporation into the National Account Manager's Customer Business Plans

· Provide insight into ongoing business performance proactively highlighting gaps to be closed (e.g. lagging categories, innovation distribution and/or performance below target, ineffective promotions below expectations, etc.)

· Focus on pre-evaluation, ie determine right pack, right promo mechanic BEFORE the promo kicks off

Step-change behavior within account teams & category teams:

· Provides recommendations to National Account Managers based on cross-category learnings, towards improving promotional lifts and trade investment efficiencies

· Improve communication on business performance both internally and to the customer towards an improved understanding of the business & transparency of issues & opportunities

· The analyst is expected to be fully proficient in the use of all data systems (EIS, ACNielsen, Aztec, etc.) and to fully understand the category/brand strategies (TCPs, CBPs, BMPs, etc.) across their assigned portfolio

· The analyst is also expected to have a strong understanding of the customer, the channels they play in, and their overall strategy in order to provide the NAMs/Assistants with plausible growth opportunities & solutions to issues affecting the business

SKILLS/EXPERIENCE/COMPETENCIES:

· Degree

· 2-3 experience within an FMCG environment

· Strong analytical DNA & good numeracy

· Fully proficient in the use of all data systems (EIS, ACNielsen, Aztec) – training will be provided on the job

· Strong rigour and order

· Self-starter

· Strong influencing skills

· Ability to work cross functionally (Supply Chain, Finance & Customer teams)

ONLINE ASSESSMENT:

Please note: as part of the job application, you will be asked to complete an online assessment. Completion of the assessment is mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and assessment. If the assessment is filled out partially or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the assessment at once as you will be unable to return to it later.

Closing date: 02 June 2016

For further information about this position please call 0800 980 612