CRM Assistant Manager
Shanghai, CHINA Sales
Job description
Key responsibilities
· conduct CRM solutions for key brands Olly and Nutrafol and guide brand CRM activation
· Contribute to brand profitable growth by designing and implementing CRM solutions to recruit, engage, retain and upsell consumers by leveraging consumer insight from different brands
· Explore, study, collect and consolidate internal and external CRM best practices to share with team
· Agency management for CRM operation in key channels ALI/Tencent/JD platforms
· Business Impact: Business value generated from applications of CRM solutions
· Process KPIs related to member#, member GMV, GMV contribution%, new recruitment%, Repeat purchase%, engagement%, transmission%.
· CRM skill enhancement measured by internal skill audit and external recognition
Experience Required
· Bachelor’s degree or above, fluency in both written and spoken English, CRM KPI measurement and SCRM/ECRM activations approaches.
· 3 years+ working experience and at least 1 year serve for leading Retail or FMCG companies in CRM role
(either client or agency side).
· Preferred: 1) exposures of different functions (Marketing/CD/Insight Data/Media); 2) Beauty, Maternal and child market CRM know-how.
· Experience in fast pace changing environment.
· Good interpersonal skill and teamwork spirit.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.