Content Insight Specialist Europe

Job description

ABOUT THE ROLE:

Unilever has been creating content for more than a hundred years. We have many successes to our credit and a great line up of brands and businesses we create content for. Today, the world of content is more dynamic than ever, with shifts in technology and consumer attitudes bringing in a new age of content creation. This is a world of content creation beyond the traditional models and new ecosystem of content, where content is paid for and chosen.
There is also a consumer shift- Our consumer today does not want to be a passive recipient of content. She or he wants to partner in creating, serving and customizing it – or at least talking to us about it.

The Content CoE aims to do just that. We bring in the consumer at the heart of every stage of the content creation process, to help our marketers make informed decisions.

This is an exciting opportunity to join the CMI Content Centre of Excellence (CoE) team.
If you have a passion for creative content and bringing our consumer into the content creation journey with you, then this is the job for you.
We don't promise an easy job, but we do promise one of the most creative and exciting learning experiences in CMI with a great range of brands, challenges, independence and tools!

The role will contribute to helping to shape and inform UL on how and where to win on creating content across all touchpoints. The Content COE works:

· Across TVC and Digital Content Creation, including instore and KV testing;
· Across the full cycle of Content Creation- Qualitative and Quantitative;
· Across both Seek and Interrupt Content;
· ‘Regular' previews will be done through the Hive, but Digital Pre testing (until Hive takes over, is part of the COE remit).
The Content CoE will add value above and beyond this to grow functional excellence through the following initiatives:

· Metalearnings;
· External Orientation, Landscape and Competitor Analysis;
· Category and Hotspot Analysis.
Being Updated on best in class content across topics of interest and the ability to land a message to the satisfaction of all stakeholders is the task of the CoE.

He or she will:

· Support Full Cycle content creation across Methodologies as detailed above;
· Act as Storyscaper for her market and Category, developing learning across;
· Metalearnings;
· External Orientation, Landscape and Competitor Analysis;
· Category and Hotspot Analysis;
· Build understanding of brands and provide CMI Point of View and provocation particularly Upstream, before content is actually created or evaluated;
· Lead a work stream on a particular topic, channel or issue for the Content CoE on behalf of Unilever;
· Be the point of Contact for Content Excellence and a bridge to the wider Content Network to land best practice thinking on briefs.

RESPONSIBILITIES:

· Proactively partner and support the business and CMI BPI roles to unlock opportunities for great content. Be the point of contact for the larger Content team and vice versa;
· Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action – for ad hoc projects or regular business processes;
· Gain expertise in content related tools and support the upskill business partners to ensure they are making full use of these tools;
· Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support;
· Support initiatives outside of project work to unlock growth opportunities to create excellent content.

KEY REQUIREMENTS:

· 3+years' experience;
· Foundational Communication Development;
· TVC and Digital Testing;
· Neuroscience;
· Machine Learning;
· Channel Specific Interests (and ideally experience);
· Instagram, Youtube, Facebook, Twitter;
· Cultural Grounding;
· Deep Knowledge of one or more Country/Culture;
· Interest or knowledge of Subcultures- e.g. Gen S, Millenials etc.
In future, we expect that the COE will work with Exciting New technologies like VR, Machine Learning, User Generated Content. So any interest in the above would be great.

Desired Way of Working

· We respect the knowledge in the system and give credit where it's due;
· Ability to Speak the same language as Content Creators. We're not stuck to our laptops and can add value beyond the numbers;
· We like to partner and land key messages;
· We love Stories and share a love for Data Visualization;
· We love to bring the consumer into the room with us;
· We build relationships within and outside;
· External Orientation to be the best in class- a point of view, and a desire to experiment and learn.
Basics

· Comfortable working as part of a virtual and highly global content team, line manager may be located elsewhere;
· Examples of driving transformational action within the business through landing points;
· Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal;
· Ability to manage multiple projects in a fast-paced environment and prioritise workload as requests will likely be more than resources allow;
· A team player; accountable, open minded who likes to work in rapid and agile way;
· Good Academic Credentials and numeracy.

NOTE:

For any additional queries, please contact Unilever Enterprise Support HR Services via 0800 0201072 (local) / (international) or

On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people's lives in so many different ways. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann's and Omo, alongside trusted local names such as Andrélon, Blue Band and Conimex.