CMI Analyst

Job description

ABOUT THE ROLE:
This role will develop and integrate: 1) consumer insights on how people use media platforms and consume content and advertising on those platforms, 2) media channel and multi-platform insights that define the role of each media channel and 3) consistent measurement of media campaigns that enable the ability to analyze and extract learning that will drive business value and improve media investment.
As brands invest more money in digital, mobile, and video, you will be responsible for understanding how to measure new and emerging media platforms, the role they play within the entire media mix and how they deliver against brand measures and ROI.
You will work as part of the Latin America Connect CMI team and be part of the extended Connect CMI team across the world to develop and embed measurement tools and best practices.
You will also work closely with internal Media business partners and external Media agency partners on upfront communications planning, research agendas, and measurement solutions.

RESPONSIBILITIES:
· Partner with the CMI Latam on business objectives/needs
· Be the expert on “all things media” for the Latam
· Develop learning and thought leadership on what works/doesn't work, best practices, etc.
· Partner with Analytics to understand ROI drivers of the market/category.
· Partner with the media agency/media team to understand campaign/brand performance/drivers.
· Partner with the People Data Center to understand social listening/impact of influencers/etc.
· Lead specific Latam work within Connect e.g.
· Consumer Journey work for the market in partnership with CMI Business Partner.
· Integration of learning into the communications strategy planning/channel allocation process.
· In-market tracking/optimizations for market specific initiatives (in partnership with the PDC/media agencies).
· Digital measurement reporting for Latam.
· Get involved in global Connect work streams (e.g. research partnerships (Google, Facebook), mobile learning, viewability).
· Embed learnings across the CMI community as well as Marketing and Media.
· Build and developing relationships within the global-wide Connect team and across key business partners within Media and CMI .


Desired Way of Working:
You should have an entrepreneurial mind-set and spirit to embrace a research discipline that is continuously evolving. You should have a passion for consumers and media and a desire to continuously learn. You need to demonstrate strong communication and presentation skills as you will be required to give internal presentations. You will need to understand Unilever's business structure and demonstrate the confidence to interact and communicate the business value of Connect to senior leadership. Your mission is to be an expert advisor to the business and to provide thought excellence and lead the business in areas that unlock growth.
The Connect team consists of:
· Pioneers who pioneer the future of media through global scale, expertise and entrepreneurial spirit.
· Intelligent risk takers … We embrace opportunities & push boundaries.
· Leaders who inspire through our actions … We set forth the path for cmi and enable our teams to step change the business.

KEY REQUIREMENTS:
· Personal passion for media/digital.
· 3-5 years CMI / research experience, preferably within Media Insights / media research
· Prior media team experience is an advantage
· Strong project management skills: Ability to manage multiple projects in a fast-paced environment and prioritize workload as requests will likely be more than resources allow.
· Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.
· Comfortable working with data (analysis and interpretation).
· Comfortable working as part of a virtual and global team.
· A team player; accountable, open minded who likes to work in rapid and agile way.