Category & Shopper Insights Manager
Toronto, Canada Marketing
Job description
Background & Purpose of the Job
As a Category & Shopper Insights Manager at Unilever, you will drive winning category management strategies by developing and executing insight-driven recommendations to grow your categories and generate joint value.
Who You Are & What You'll Do
· You're a strategy guru: You will develop retail customer Category Growth Targets and an action plan to achieve the targets, developing and monitoring an engagement plan and ''gap closing'' measures where required.
· You love to win, and have fun doing it: You will develop strategies & opportunities through analytics and value creation to drive growth with the Retailer and work alongside the Account Manager to execute.
· You're a story teller: You will support the annual Business Planning process, specifically the development of Trade Category Plans and Account Joint Business Planning, through data analysis and opportunity identification.
· You're a dot connector: You will use your deep understanding of the retailer's strategies as well as the strategies of the competitive set to make sound recommendations on assortment, shelving, promotional and pricing strategies and tactics for all items in the advisory.
· You're a paradox navigator: You will evaluate innovation in the marketplace and recommend listing status. Analytics on return on shelf space for all innovation is required of the advisor position with ongoing evaluation of new items vs. the items being replaced.
· You're a culture & change champion: You will educate the retailer to ensure leading edge category thinking. Connectivity with other Category Insight Teams around the world is essential. You will play a critical role in developing the entire Unilever relationship with the retailer.
We Have:
· Unilever's global mission to make Sustainable Living commonplace. Sourcing responsibly, reducing environmental impact, enhancing livelihoods.
· Autonomy – so you're empowered to take decisions quickly and independently.
· A soon-to-be newly renovated head-office on the subway line (unveiling September 2018!)
You Have:
· University Degree.
· 3+ years of related experience in Marketing, Sales or Trade Marketing, within CPG (consumer packaged goods).
· Previous category management experience at the retail or manufacturer level is a major asset.
· Interpersonal, analytical, technical and problem solving skills.
· Attention to detail and the ability to meet deadlines with minimal supervision.
· Proficiency with computer applications (Word, Excel, PowerPoint).
· Knowledge of market research including A.C. Nielsen, MarketTrack and Homescan.
· Shelf space management software experience would be an asset.
· Valid Ontario driver's license, in good standing.
What We Can Offer You
Meet the Women of Customer Development | Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability
Please note: as part of the job application, you will be asked to complete pre-screening questions. Completion of the pre-screening questions are mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and pre-screening questions. If the pre-screening questions are partially answered or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the pre-screening questions at once as you will be unable to return to it later.
Unilever is an equal opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Unilever is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.