Brand Manager

Job description

Brand Manager


Key tasks of this position would be:


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Review and agree brand objectives and prepare volume, value and margin forecasts, support and TTS budgets as input to the Annual Plan and Contract respectively.

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Achieve agreed Annual Contract brand volumes, underlying volume growth, RGP, Trading Contribution and market shares.

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Lead the process of brand development, using IPM tools, in line with Category strategies.

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Develop Company-wide deep understanding of market dynamics and consumers, with help/support from the MR Department and third-party MR agencies.

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Develop distinct advertising employing Unilever prescribed systems and procedures.

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Ensure that Category/Brand media plans are in place and adhered to.

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Train and develop subordinates in order to raise their skills, competencies and potential for future progress.

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Lead the process of deploying innovations on time in full in the market place in line with the BVP

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Propose consumer price changes on a regular basis to achieve target margins and Trading Contribution.

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Develop activation plan to meet JTBD through activation team

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Propose, control and reconcile Support Budgets.

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Ensure that accurate Demand Plans are in place.

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Liaise with relevant stakeholders including trade marketing team in planning and implementing trade / consumer activities.

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Liaising with external teams – creative agency, media agency, activation agency and PR agencies on brand activities

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Regularly review market pricing and propose changes to ensure that the brand remains competitive in the marketplace as well as maintains required

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Engaging consumers to gain an in depth understanding of the category and need for specialist hair care products

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Ensuring availability of products (sourced and locally manufactured) and leading discussions on issues relating to the brand and taking corrective action.

Requirements:
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Candidate should possess a Bachelor's in Business Management degree preferably in marketing or an equal professional qualification

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Minimum 3-4 years of experience in Brand Management / Marketing

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He / she should be self-confident and assertive with good inter- personal skills and relationship management skills

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Must be a strategic thinker and passion for growth